SANTA MONICA, Calif., Aug. 11, 2011 (GLOBE NEWSWIRE) -- Internet Media Services, Inc. (OTCBB:ITMV) ("IMS"), a diversified Internet services company with operations in digital media, e-commerce, and customer acquisition solutions, announced today the release of SimplyProspects.com, an online marketplace that matches highly profiled, phone verified, certified prospects with businesses looking to increase revenue. IMS defines a prospect as a consumer who has expressed interest or inquired into products or services of a business.
IMS developed SimplyProspects.com for small businesses that are seeking a cost-effective method to acquire customers. In developing the service, IMS used its in-depth Internet marketing experience to address the current challenges that small businesses face with current on-line marketing options.
Michael Buechler, IMS's Executive Vice President, Web Properties, stated, "We feel that the current online advertising model, particularly with respect to generating online prospects, is fundamentally broken. Small businesses don't have the resources to run effective online campaigns, much less analyze the results. Search Engine Optimization (SEO) and Pay-Per-Click management companies are expensive and provide mixed results at best. We manage a combined marketing spend that drives down the marketing costs for small businesses because they are only paying for results, not promises."
At the heart of the SimplyProspects.com service is its proprietary software engine. This software uses internally developed algorithms that allow for the efficient and cost-effective certification of prospects. All prospects are put through a comprehensive certification process that categorizes the prospect as a certified or non-certified prospect. Once categorized, the prospect enters the SimplyProspects.com online marketplace and, using pre-defined matching rules, is immediately matched with potential businesses that are looking for their next customer. Prior to any purchase, businesses have the ability to review the certification results to decide if the prospect meets their criteria.
The first vertical online marketplace, released in July 2011, serves the legal community. With the potential for over one million lawyers having access to the marketplace, IMS has positioned the service as an extension of the law offices' advertising and marketing efforts. The SimplyProspects.com application allows lawyers to sign-up, review, and acquire highly screened, geo-targeted prospects, on a safe, secure and exclusive basis.
Raymond Meyers, IMS's Chief Executive Officer and President, stated, "With the release of the SimplyProspects.com marketplace to the legal community, we expect to realize cross-selling opportunities with our other legal community website, LegalStore.com. As previously disclosed, a key component of our business strategy is to operate a growing portfolio of integrated websites, and SimplyProspects.com clearly supports that mission."
Over the next two years, IMS plans to implement additional online vertical marketplaces, including those for elective medical procedures and construction services, using the proprietary SimplyProspects software engine.
About Internet Media Services, Inc.
Internet Media Services, Inc. (OTCBB:ITMV) ("IMS") is a diversified Internet services company based in Santa Monica, California, with current and expanding operations in digital media, e-commerce, and customer acquisition solutions. IMS was created to develop, own and operate a portfolio of integrated "Internet properties," offering complementary business models and components, a higher level of customer appeal, and significantly higher margins than other Internet-based service companies in similar sectors. IMS commenced business operations in October 2009 with the acquisition of its first Internet property – LegalStore.com and in February 2011, became a publicly traded company on the OTCBB under the symbol "ITMV."
More information about Internet Media Services, Inc. and its products and services can be found at www.internetmediaservices.com, www.legalstore.com, and www.simplyprospects.com.
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