TALLAHASSEE, FL--(Marketwire - Aug 11, 2011) - eLayaway, Inc. (OTCBB: ELAY), the Internet's first and only patent pending layaway payment processor has been featured as a key component on TheStreet.com. The article, titled "5 Ways It's Already Holiday Shopping Season," explores how current economic challenges in the retail industry are forcing retailers to start their holiday promotions earlier, giving consumers more time to plan their purchases. This extended shopping season complements the layaway process which is why eLayaway's "Christmas in July" program was highlighted along with the Company's plans to promote other holidays such as Valentine's Day and the professional football championship game next February. Layaway continues to make news as consumers turn to payment alternatives like eLayaway that do not add to their debt.

"We believe this is just the beginning of the positive press we are going to receive," says Sergio Pinon, Founder and Chief Marketing Officer of eLayaway. "It is our firm belief that we are the right company at the right time, ready to help consumers around the world navigate these tough economic times. I invite everyone to go read the story."

How eLayaway Works for Consumers and Merchants
eLayaway® is an online payment system that enables consumers to pay for the products and services they desire using manageable periodic payments, thereby making purchases affordable and easy to budget. For merchants, eLayaway offers the opportunity to provide layaway to their customers as a means to expand market share while reducing the administrative requirements of traditional layaway.

eLayaway, Inc. was founded in 2005. In addition to eLayaway.com, the Company also owns and operates eLayawaySports.com, eLayawayTravel.com and eLayawayHealth.com. Press summary, logos and screenshots available for download at: eLayaway.com/press.

Safe Harbor Statement
This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

For more information, please visit www.eLayaway.com.

Contact Information:

Media Contact:
Jeffrey Chicola