Softline Home Fashions Inc. Celebrates a Decade of Success

LOS ANGELES, CA--(Marketwire - Aug 17, 2011) - Founders and CEOs Jason and Rodney Carr mark their 10-year anniversary of Softline Home Fashions Inc. (www.softlineonline.com) on August 17, 2011. With more dynamic innovation than ever before, the brothers are sure to keep their brand at the forefront of the industry.

As one of the leading distributors of ready-made curtains decorative pillows and fabrics, Softline has a long history of excellence in production, distribution, and customer service. Built by the brothers from the ground up, the multi-million dollar company provides the perfect balance between affordability, sustainability, fashion, and luxury. The uncompromising dedication to their clientele is what propelled Softline to expand outside of the United States and into Canada.

Softline continues to cater to the expanding needs of its clientele with showrooms in Los Angeles, New York, Atlanta, and Montreal. The pivotal decade is marked with an exclusive licensing agreement with GuardIn, advanced fabric technology unlike any other in the market today. GuardIn employs all-natural technology to remain anti-microbial flame-resistant, and stain/water repellent on Softline's already eco-luxurious fabrics under their Evidence of Evolution brand. Softline Home Fashions' products are distributed not only to top retailers within the United States and Canada; it is also exported to Mexico, Puerto Rico, New Zealand, Australia and South America.

The Carr brother's have built one of the fastest growing companies in the industry, and wish to thank their dedicated staff of over a hundred employees who have been instrumental over the last ten years.