REDWOOD CITY, CA--(Marketwire - Aug 17, 2011) - Reputation.com, leader in online reputation management and privacy control to individuals and businesses, today announced a partnership with the American Medical Association (AMA), the nation's largest physician organization. Reputation.com will be the exclusive provider of online reputation management (ORM) solutions to AMA member physicians through the association's Member Value Program. Physicians benefit from access to Reputation.com's solutions which increase online visibility, combat negative reviews and monitor a practice's online presence.

"The American Medical Association understands that in the digital age, an online reputation is critical to the success of a practice," said AMA President Peter W. Carmel, M.D. "To help monitor and control the information that appears about them online, physicians need a reliable partner. We selected Reputation.com as a benefit for our members based on the company's industry leadership and technological edge."

"Doctors are leaving business on the table by disregarding the importance of a positive and professional online presence," said Owen Tripp, co-founder and chief operating officer of Reputation.com. "AMA understands that physicians need to incorporate online reputation management into their practices, and that this is not something they can do on their own. Reputation.com is pleased to be the go-to resource."

AMA member physicians now have access Reputation.com's ReputationDefender solution at a discounted price. ReputationDefender is used to monitor and shape online identity. The technological solution is proven to increase positive content and actively combat false, misleading or irrelevant Google results.

The Reputation.com Resource Center features articles for the medical community:

• Online Reputation Management Tips for Doctors
• Savvy Social Networking for Nurses and Other Health Care Workers
• How To Protect Your Medical Practice from Negative Reviews Online
• How Doctors Can Manage Negative Content Online

About Reputation.com
Reputation.com's mission is to empower individuals and businesses to control their privacy and reputation online. Formerly ReputationDefender, Reputation.com was founded in 2006 and is the pioneer of online reputation management solutions. The company is recognized by World Economic Forum as a Technology Pioneer 2011 for its global technology leadership and innovation. The privately held company is headquartered in Silicon Valley, has an office in Germany and serves customers in more than 100 countries.

About the American Medical Association (AMA)
The American Medical Association helps doctors help patients by uniting physicians nationwide to work on the most important professional, public health and health policy issues. The nation's largest physician organization plays a leading role in shaping the future of medicine. For more information on the AMA, please visit www.ama-assn.org.