PLEASANTON, CA--(Marketwire - Aug 17, 2011) - ServiceMax, the award-winning creators of the first and only complete suite of cloud-based, collaborative and mobile field service applications, today announced ServiceMax 2011, the company's second annual customer meeting. On the heels of a successful customer event in 2010, ServiceMax 2011 will bring together the best and brightest of the field service industry on Tuesday, August 30 from 7:00 a.m. - 4:00 p.m.

ServiceMax 2011 will also include the first-ever prospect meeting where prospective ServiceMax customers will have the unique opportunity to meet current customers, attend a customer panel discussion and see a full demo of ServiceMax. Prospective customers can register here.

ServiceMax 2011, which precedes Dreamforce '11, will be held at the JW Marriott in downtown San Francisco and will feature a full day of events dedicated to ServiceMax customers and a networking breakfast for the ServiceMax biomedical device user group. The customer meeting agenda will include:

  • CEO Keynote - Dave Yarnold, CEO of ServiceMax, will share his insights and vision for ServiceMax and the field service market. Innovations like cloud computing, mobility and collaboration are changing the way companies handle field service, and Dave will discuss how ServiceMax customers are increasing efficiencies and delighting their customers with ServiceMax's solution.
  • Best Practices for Achieving ROI - Patrice Eberline, VP of professional services at ServiceMax, and her team will assist customers with the configuration and deployment of ServiceMax. Patrice will share tips and tricks to help customers increase the value they get from ServiceMax.
  • Product Keynote - ServiceMax co-founders and product visionaries Athani Krishna and Hari Subramanian will dive deeper into the functionality of ServiceMax. The pair will discuss the company's product roadmap and will hold an interactive feedback session where customers play an active role in developing future products.
  • Customer Panel - Over lunch, customers and prospects will learn how their peers are rethinking field service. The panel, moderated by the publisher of The SmartVan, will include David Lundberg, managing director at Altus Traffic; Kyle Hurlbut, director of engineering services at LitePoint; and the global CRM manager at a leading biotechnology and life sciences company.
  • Customer Roundtables - During the afternoon, customers will interact with peers in similar industries to share experiences and field service best practices.
  • Biomedical Device Breakfast - ServiceMax's biomedical device user group will convene over breakfast for networking and information sharing at 7:00 a.m., prior to the start of the customer event.

More information about ServiceMax 2011 can be found here.

ServiceMax at Dreamforce '11

ServiceMax will have a strong presence at's Dreamforce conference including a live demo of the newest release of the industry's only field service iPad app, ServiceMax for iPad 2. Please stop by the ServiceMax booth (#710) for product demos and to meet the team, and be sure to see ServiceMax customer Kevin Rusin, CFO of McKinley Equipment, demo the future of field service at the following track session:

The Man in the Van Needs Mobile Technology, featuring Kevin Rusin, CFO of McKinley Equipment, Joshua Schneyer and Marcus Nelson from - Tuesday, August 30, 3:30 p.m.

Don't miss the chance to have a beer with the ServiceMax team at the company's reception on Tuesday, August 30 from 6:00 p.m. - 8:00 p.m., booth #710.

About ServiceMax
ServiceMax delivers the future of field service, today. The first and only complete suite of cloud-based, collaborative and mobile field service applications, ServiceMax gives companies unprecedented capabilities in field service management to optimize operations and delight customers. Companies use the ServiceMax suite to handle everything from contract entitlements to scheduling & workforce optimization, to inventory & parts logistics and real-time customer and partner portal access. ServiceMax is built and delivered as a native cloud application so customers are up and running quickly with a low cost subscription model that is completely integrated with their CRM. Customers include large enterprises such as DuPont, Electrolux and Pentair, and smaller companies such as Everyday Wireless and Advanta Clean. ServiceMax is headquartered in Pleasanton, California. For more information, please visit or find us on Twitter and Facebook.

Contact Information:

Derek Korte or Darren Weiss
(415) 625-8555