TALLAHASSEE, FL--(Marketwire - Aug 17, 2011) - eLayaway, Inc. (OTCBB: ELAY), the Internet's first and only patent pending layaway payment processor, has announced the extension of its popular "Christmas in July" campaign into the month of August. The Company reported three times the sales and usage of its automated layaway payment technology during the month of July, as compared to July of 2010. These figures, coupled with feedback from eLayaway Members, support the extension as consumers continue to struggle with the current economic condition. Current sales data also supports the overwhelming demand consumers have for a fiscally responsible payment alternative, such as eLayaway, to help make purchases for big events like Back-to-School and the holidays easier to afford. eLayaway's cutting-edge technology offers a viable solution that meets the needs of many consumers and the merchants they support.

"By celebrating Christmas in July, consumers get in the spirit of planning their holiday purchases in advance, instead of last minute. Given our country's current economic situation, we want to encourage that momentum into August as well," says Sergio Pinon, Founder and Chief Marketing Officer of eLayaway.

Recent concerns about the National Debt Crisis have brought a great deal of attention to the Christmas in July/August holiday. With the current American debt situation and looming tax uncertainties, many consumers are depending on a debt-free payment option that will not cause them to perpetuate more debt in the future. According to a recent study of Lifestyle Changes, conducted by comScore®, "76% of consumers have changed how they spend their money based on the recession and 43% of them say these changes are permanent." eLayaway offers a viable solution to the aforementioned consumer concerns while encouraging fiscal responsibility.

"I used eLayaway to shop early for Christmas gift cards. eLayaway made it easier to plan ahead, and ultimately made the holidays less stressful for me. Their process enabled me to set up a manageable budget, without hundreds of dollars in credit card payments at once," said an eLayaway Member from Garfield, Ohio.

How eLayaway Works for Consumers and Merchants
eLayaway® is an online payment system that enables consumers to pay for the products and services they desire using manageable periodic payments, thereby making purchases affordable and easy to budget. For merchants, eLayaway offers the opportunity to provide layaway to their customers as a means to expand market share while reducing the administrative requirements of traditional layaway.

eLayaway, Inc. was founded in 2005. In addition to eLayaway.com, the Company also owns and operates eLayawaySports.com, eLayawayTravel.com and eLayawayHealth.com. Press summary, logos and screenshots available for download at: eLayaway.com/press.

comScore is a registered trademark of comScore, Inc.

Safe Harbor Statement
This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.
For more information, please visit www.eLayaway.com.

Contact Information:

Media Contact:
Jeffrey Chicola
(908) 228-2197

Press summary, logos and screenshots available for download at: eLayaway.com/press