FT. LAUDERDALE, Fla., Aug. 29, 2011 (GLOBE NEWSWIRE) -- Andy King, Managing Director of Boss Sports, met with leading teams as the Formula One World Championship season resumed after its summer break at the famous Circuit de Spa-Francorchamps, in Belgium August 26th, to discuss sponsorship trends and opportunities. Boss Sports partners with a range of international brands to develop bespoke marketing strategies by harnessing the immense power of elite level motorsport.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=10355
Boss Sports strives to give sponsor brands unbiased insight and access to the widely sought-after competitive autosport marketplace by aligning them with the teams and athletes that make elite-racing such a dynamic and expanding platform.
"With just one more European race to go at Monza in Italy, Spa was a good opportunity to catch up with contacts before the Championship moves onto Singapore and the Far Eastern races. We are moving into an important period as discussions about opportunities for 2012 start taking place, " states Andy King, Managing Director of Boss Sports.
"We are creating a specialized vehicle that will enable global brands to be in the right place at the right time to deliver real business value. This is an exciting venture for the future of elite sports and I am looking forward to working in partnership with Andy King to make Boss Sports a success," said John Mattera, Chairman of the Board for Boss Sports.
About Boss Sports:
Boss Sports, a division of Boss Global, is dedicated to utilizing the platform of elite sport to significantly enhance brand and shareholder value. Boss Sports inherently has expertise in the areas of F1, NASCAR, IndyCar and Grand-Am.
Boss Sports' market leadership is based upon the creation of a unique value proposition that is applicable to both potential sponsors and rights holders. Boss Sports uses corporate business intelligence and contacts to identify and deliver sports marketing programs that have instinctively measurable ROI.
For more information please visit http://www.BossSports.com.
About John Mattera:
John Mattera serves as Chairman of the Board for Boss Sports. His extensive experience with sponsorship and knowledge of the elite-racing world are assets that enable Boss Sports to generate incredible brand and shareholder value. Mr. Mattera is an avid racing enthusiast and travels globally in pursuit of his passion. John Mattera is also the Chairman and CEO of The Mattera Reserve, Inc., a worldwide private equity firm with investments in 23 countries. Together with The Mattera Reserve partners, the company has backed many of the world's best entrepreneurial leaders.
About Andy King:
Andy King has over 20 years experience in sports sponsorship from golf, football, rugby, and most extensively in all forms of motorsport through Formula 1, including the creation, placement and management of numerous standout commercial sponsorships and partnerships. Mr. King has vast experience in sponsorship strategy, negotiation and activation.
About the 2011 Belgian Grand Prix:
The 2011 Belgian Grand Prix, formally designated as the 2011 Formula 1 Shell Belgian Grand Prix, is a F1 race held at the legendary Circuit de Spa-Francorchamps in Spa, Belgium. 2011 marks the 13th annual running of this famous race that is the 12 event on the F1 calendar.
