Source: Prime Dividend Corp.

Prime Dividend Corp.: Announces Special Meeting of Shareholders

TORONTO, ONTARIO--(Marketwire - Sept. 6, 2011) - The Board of Directors of Prime Dividend Corp. ("The Company") today announced that a special meeting of the holders of the Company's Preferred Shares and Class A Shares will be held at 11:00 a.m. (Eastern standard time) on Thursday, November 3, 2011. The purpose of the meeting is to consider a special resolution to extend the mandatory termination date for the Company from December 1, 2012 to December 1, 2018. Shareholders of record at the close of business on September 29, 2011 will be provided with the notice of meeting and management information circular in respect of the meeting and will be entitled to vote at the meeting.

If the extension is approved, Class A Shareholders and Preferred Shareholders will be provided with a Special Retraction right which is designed to provide Shareholders with an opportunity to retract their Shares and receive a retraction price that is calculated in the same way that such price would be calculated if the Company were to terminate on December 1, 2012 as originally contemplated.

Prime Dividend invests in a portfolio of high yielding Canadian Companies as follows:

Banks Investment Management Life Insurance Utilities & Other
Bank of Montreal AGF Management Ltd. Great-West Lifeco Inc. BCE Inc.
Bank of Nova Scotia CI Financial Corp. Manulife Financial Corp. TransAlta Corp
CIBC IGM Financial Inc. Sun Life Financial Inc. TransCanada Corp
National Bank of Canada Power Financial Corp.
Royal Bank of Canada TMX Group Inc.
Toronto-Dominion Bank
Shares held within the Portfolio will generally represent no less than 4% and no more than 8% of the net asset value.

Contact Information:

Prime Dividend Corp., Investor Relations
416-304-4443, toll free at
1-877-4-Quadra (1-877-478-2372)
www.primedividend.com