IRVINE, CA and HOUSTON, TX--(Marketwire - Sep 8, 2011) - Paciolan, a leading provider of ticketing, marketing, and fundraising solutions in performing arts, today announced that Theatre Under The Stars (TUTS), Houston's acclaimed non-profit musical theatre company, and the Hobby Center for the Performing Arts, a $100 million performing arts complex in Houston, TX, have renewed their partnership with the company. Through this partnership, TUTS and the Hobby Center will continue to leverage the Paciolan system to sell tickets, market their events and manage patron relationships. Working with Paciolan since 2001, TUTS will also add Paciolan's CRM solution to their portfolio.
"Paciolan delivers all the features we need from a single source," said David Greiss, director of sales and marketing for Theatre Under The Stars. "This continued partnership provides us all the many aspects of ticketing, marketing, fundraising, and social media with fluid continuity."
With this partnership renewal, TUTS plans to implement Paciolan's Customer Relationship Management (CRM) solution, which will allow it to manage every point of contact with each patron to enhance customer services and grow lifetime relationships.
"Paciolan's CRM solution will give us a more holistic view of our patrons," continued Greiss. "The additional layers of information will give us the critical components to better serve our patrons and donors and foster intimate customer relationships."
TUTS and The Hobby Center will also continue implementing Paciolan's marketing services, including its retargeting and search marketing tools, to increase interactivity with patrons and ultimately sell more tickets. In a recent retargeting ticket sales campaign for Rock of Ages, for example, TUTS generated nine dollars of revenue for every one dollar spent on the campaign.
Pioneers in print-at-home and digital ticketing, TUTS and the Hobby Center will continue to leverage Paciolan's digital ticketing services to provide convenient purchase and delivery methods for their patrons. Customers can purchase tickets online and print them at home without having to wait in long will call lines. Patrons can also transfer tickets to family or friends, while TUTS and the Hobby Center are able to track attendance at their venues' various events.
"We're happy to be extending our partnership with such an acclaimed theatre company as Theatre Under The Stars and a world-class venue as the Hobby Center for the Performing Arts. We are excited about adding our integrated CRM system to help TUTS achieve continued success," said Dave Butler, chief executive officer of Paciolan.
About Theatre Under The Stars
Founded in 1968, Theatre Under The Stars is Houston's acclaimed non-profit musical theatre company under the direction of President and CEO John C. Breckenridge. TUTS was the first theatrical organization in Houston to perform free to the public in 1968 at Miller Outdoor Theatre in Hermann Park, and is the only Houston arts organization that has performed there free to the public every year since the building opened. Since its founding by Frank M. Young, TUTS has produced more than 300 musicals including many local, national and world premieres such as Kopit and Yeston's Phantom, Disney's Beauty and the Beast, Jekyll & Hyde, and Irving Berlin's White Christmas as well as critically acclaimed re-inventions of classics Cabaret and Les Miserables. Housed in the $100 million Hobby Center for the Performing arts designed by world-renowned Robert A.M. Stern, TUTS contains the 2,650-seat Sarofim Hall, the 500-seat Zilkha Hall, a restaurant, a parking garage, offices and classroom space, and TUTS' own "Encore" theatrical boutique. The fiber-optic ceiling of Sarofim Hall now keeps TUTS "under the stars" all year long.
For more information about TUTS, visit www.tuts.com.
About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.
Visit www.paciolan.com for additional company information.