TheDirectory.com Board of Directors Approves 250 Million Share Buyback

TAMPA, FL--(Marketwire - Sep 12, 2011) - TheDirectory.com, Inc. (PINKSHEETS: SEEK) today announced that its board of directors has approved a 250 Million share stock repurchase program. The program will be eligible to begin on October 1, 2011 and will expire on January 3, 2013 unless extended or modified by the board of directors.

TheDirectory.com Founder and CEO Scott Gallagher commented, "Based on our recent turn to profitability and the extreme market volatility of the recent years we have decided to formally put a plan in place that will allow us to buy-back over 10% of our outstanding shares. Decisions to make buy-backs will be based on our cash position and recurring profit levels. The activity of the program will be reported in our quarter filings. Currently, our focus remains on reinvesting cash flow into growing our business and profit levels, repurchasing shares and returning them to treasury in the second best way we know of to return value to our shareholders and we think this is a prudent step to take at this time."

About TheDirectory.com, Inc.

TheDirectory.com, is a local Internet media network that owns and operates locally targeted category specific search destinations including several which are leaders in their vertical markets including www.Podiatrists.com. In addition to www.TheDirectory.com the network includes www.Chiropractor.net, www.Therapists.net, www.DentistAppointments.com, www.Dietitians.net and many others. For more information visit the Company's Investor web site www.TheDirectory.tv. Review the Company's other filings on www.OTCMarkets.com.

Forward-Looking Statements

Certain statements contained herein are "forward-looking" statements (as defined -- Private Securities Litigation Reform Act of 1995). TheDirectory.com, Inc. cautions that the statements made in this press release constitute forward-looking statements and no guarantees of future performance and actual results or developments may differ materially from projections in forward-looking statements. Forward-looking statements are based on estimates and opinions of management at time the statements are made.