BOSTON, MA--(Marketwire - Sep 13, 2011) - Shop.org Annual Summit -- Mercent™, a leading provider of on-demand digital marketing solutions for retailers, announced today Summit Sports, GiantNerd, The Golf Warehouse and others are among the latest enterprise retailers to embrace Mercent as their online performance marketing solutions provider. Further solidifying Mercent's market leadership, today's announcement reflects accelerating market demand for Mercent Retail™ advertising software technology and Mercent Performance value-added services. Mercent clients utilize the Mercent Retail platform to manage and optimize cross-channel advertising campaigns including paid search, retargeted display ads, shopping engines, affiliate programs, vendor referral programs, and cart-enabled online marketplaces.
"Based on extensive due diligence and industry peer recommendations, we selected Mercent Retail as the foundation for our online advertising programs. Our experience with the company and its technology quickly convinced our team we made the right decision. Mercent offers a superior solution for syndicating more competitive and profitable digital ads to more consumer advertising channels," said Andy Schepper, Vice President of Operations, Summit Sports. "Mercent's software addresses the unique business and technology requirements of large retail brands like Summit Sports. We are particularly impressed with Mercent's ability to tailor product attributes, content and merchandising promotions to specific channels and ads, and immediately improve our return on advertising dollars across marketing programs."
Internet Top 500 retailers Summit Sports, GiantNerd, The Golf Warehouse and others join Mercent's extensive client list already realizing gains in advertising visibility, competitive stature, and profitability by utilizing Mercent's award-winning technology and agency services. Established brands on the Mercent Retail™ platform include 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, REI, Petco, and Sur La Table.
Mercent CEO Eric Best commented, "Retail marketers today need to leverage a full mix of online performance marketing programs to profitably acquire, convert and retain shoppers -- and Mercent is enabling these brands to successfully market and sell across high-performing online channels in a cost-effective and efficient manner. We're pleased so many high profile merchants are choosing Mercent as their enterprise-class solution of choice and realizing better returns on their online performance marketing investments."
Mercent's products deliver powerful benefits for retailers focused on maximizing their online advertising and sales performance. Mercent drives retail product and offer visibility across a diverse set of digital channels including paid search platforms (Google AdWords, Microsoft AdCenter), online marketplaces like Amazon and eBay; shopping engines (CSEs), product ad platforms including Google Product Search (GPS), Amazon Product Ads, and Google Product Listing Ads (PLA), social shopping, shopping search, and affiliate networks; enabled through deep retail analytics that highlight the products, categories, brands, promotions, ads, and channels contributing most to retailer ROI -- and tools that allow retail marketers to take action on these insights. Leading Mercent products include:
Product Portfolio Highlights:
To learn more about Mercent and its full product portfolio, or for an in-person demo, contact Mercent Sales at 206 832 3900 or sales@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.
About Mercent:
Mercent ensures the world's leading retailers are visible, competitive and profitable wherever consumers shop online. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, GUESS?, L'Occitane USA, REI and others, maximize their online marketing performance to drive inventory velocity, customer acquisition, revenues and profits. Supported online shopping destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites, and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture-funded, and is based in Seattle, WA. For more information, visit www.mercent.com.
Contact Information:
Mercent PR Contact:
Kristine Szarkowitz
(Tel: ) 206. 310.5323