Aplifi Launches PolicyBox(TM) Into P&C Market


POMPANO BEACH, Fla., Sept. 14, 2011 (GLOBE NEWSWIRE) -- Aplifi (formerly Blue Frog Solutions), a leading provider of Life & Annuity Order Management, Client Management and Marketing solutions for the insurance and financial sectors, announces that it has expanded its PolicyBoxTM Platform and launched into the Property and Casualty marketplace.

PolicyBoxTM is a unique "Patent Pending" electronic policy and document delivery system for the insurance and finance industries. This purely Web-based system provides much more than simple PDF document delivery to the consumer. Instead, PolicyBoxTM allows for each level of the distribution channel to offer its own branding and marketing appeal to its downstream customers. PolicyBoxTM supports the needs of carriers, general agencies, broker- dealers, banks, and producers.

Carrier or captive organizations in the property and casualty insurance sector have long provided policies online for their customers; however the growing ranks of independent agents have been stranded with paper. In 2010, over 100 million personal and commercial lines policies were delivered in paper form costing the industry billions to support. In some instances these policies can be several hundred pages and typically cost the agency alone more than $35 per policy to process. 

In most cases, the responsibility to print and deliver the P&C policy falls on the part of the agency in the field. Today more and more insurance carriers are sending emails or CD's full of polices to the agency who in turn must then print and mail to the consumer. PolicyBox quickly, easily, and cost effectively allows the agency to start and finish the electronic policy delivery process – with or without carrier involvement; while adding custom components along with its own unique branding. In addition, PolicyBox acts as a single repository for the agency to store all policies off site in a secure and redundantly backed up location.

"With more and more P&C agents starting to cross sell life insurance we saw a natural fit in expanding PolicyBox to support those organizations offering a single platform that meets both needs." said Greg Reynolds, Chief Technology Officer, Aplifi. "By opening the platform to support both P&C and life products, our insurance carrier partners will see a natural lift in adoption of ePolicy delivery."

To learn more about PolicyBox please visit www.aplifi.com or call 800.861.8908.

About Aplifi:

Aplifi (www.aplifi.com), based in Pompano Beach, Florida, is a leading technology provider that focuses on the life insurance and financial services markets. Aplifi offers solutions that facilitate more compliant and "in good order" insurance transactions, driving increased business. Aplifi's products include AFFIRM for AnnuitiesTM, AFFIRM for LifeTM, InsureSocketTM, I-RelayTM and PolicyBoxTM. We Simplify Selling Insurance!

The Aplifi logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9596


            

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