EducationDynamics Names Venkat Gaddipati Chief Information Officer

HOBOKEN, NJ--(Marketwire - Sep 20, 2011) - EducationDynamics, the leading marketing information and technology services company dedicated to helping higher education institutions find, enroll and retain students, announced the appointment today of Venkat Gaddipati as Chief Information Officer (CIO). Gaddipati is a seasoned technology professional with more than twenty years of experience in building enterprise systems and managing complex technology initiatives. As CIO, Gaddipati will be responsible for all technology at EducationDynamics and provide strategic leadership for planning, management, development and implementation of its IT systems.

"I am pleased to welcome Venkat to EducationDynamics. As CIO he will be a critical member of our executive team, offering valuable technology expertise that will allow us to better deliver on the promise of our mission: to help the right students select and complete the right programs," said Tom Anderson, CEO of EducationDynamics. "Venkat will be a great asset to EducationDynamics as we seek to empower more people to receive the education they need to be more successful and live more rewarding lives."

Prior to joining EducationDynamics, Venkat Gaddipati was most recently Senior Vice President and Chief Technology Officer of OnForce, Inc., an online marketplace for technology services, and Head of Development for PatientKeeper, Inc., a provider of physician healthcare information systems. He was also founder and Senior Vice President/Chief Technology Officer at uPromise Investments, a leading administrator of 529 college savings plans, which he grew from inception to over $20B in assets and the second largest manager of 529 plans in the country. Earlier in his career, Gaddipati served as a Chief Architect at Fidelity Investments where he built a middle platform called Maui which in still in use after twelve years.

"I am thrilled to join EducationDynamics and contribute to the incredible services it provides to those seeking information and resources about higher education," said Gaddipati. "I look forward to helping further its commitment to making a college education a reality for more Americans."

Gaddipati earned a M.S.E. from the University of Pennsylvania and a B.E. from the National Institute of Technology at Suratkal, India.

About EducationDynamics
EducationDynamics is higher education's leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including EarnMyDegree.com, EducationConnection.com, eLearners.com, GradSchools.com, StudyAbroad.com, TestDriveCollege.com, TestDriveGradSchool.com and its special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition, as well as other innovative solutions including LeadWatchLive, its Web-based inquiry management system. Through Aslanian Market Research, the company brings decades of proprietary research, unparalleled market and student intelligence and best practice insights to clients. For more information, visit www.educationdynamics.com.

About Halyard Capital
Halyard is a private equity firm with over $600 million of capital under management focused on investing in Education, Healthcare Services, Information and Marketing Services, Communications and Media companies. The Firm specializes in middle-market leveraged buyouts, growth equity and structured equity investments. Halyard invests in control positions or non-control investments with strong governance rights. Geographically, the Firm primarily focuses on opportunities in North America and Europe. Halyard invests in and works closely with exceptional management teams in companies with superior market positions, which generate strong cash flow and operate in attractive growth markets. For more information, visit www.halyard.com.