Nelly.com to launch worldwide

Nelly.com to launch worldwide

CDON Group AB (publ.) (‘CDON Group' or ‘the Group'), the leading
e-commerce group in the Nordic region, today announced that that it
intends to launch the Nelly.com fashion store worldwide. The first
phase, launched today, unveils Nelly.com for the entire European Union.
Further expansions will follow until Nelly.com has reached a global
presence.

The worldwide launch is a response to the successful tests of Nelly.com
on the German, Dutch and Austrian markets, as well as to the significant
increase in customer enquiries from international countries. 

Nelly.com now delivers to Austria, Belgium, Bulgaria, Cyprus, Czech
Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland,
Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway,
Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and the
United Kingdom. The e-commerce store is available in English, German,
Swedish, Danish, Norwegian, Finnish and Dutch. The newly added European
Union site offers the full range of Nelly.com site functionality, such
as search and filter, superzoom, video catwalk and buy the look.
Nelly.com features more than 750 different brands, all major credit
cards are accepted and orders are delivered within 2-5 days with UPS.

Mikael Olander, President and CEO at CDON Group, says: “The EU presents
an enormous opportunity for us and I'm excited to bring our offering and
shopping experience to new customers on this huge market.”

“We have a world class website and a scalable operation that allows us
to launch new territories cost efficiently and direct our attention to
the countries that respond best to our offer. Today we became a European
e-commerce store. Our aim is to become a global top of mind destination
for online fashion retailing.”

The company will initially market itself through active internet
campaigns, affiliate marketing and media partnerships.

For further information, visit cdongroup.com or contact:

Mikael Olander, President and Chief Executive Officer
Tel:                          +46 (0) 10 703 20 00

Investor and analyst enquiries:
Martin Edblad, Chief Financial Officer         
Tel:                         +46 (0) 700 80 75 03
Email:                     ir@cdongroup.com            

Press enquiries:
Fredrik Bengtsson, Head of Communications        
Tel:                         +46 (0) 700 80 75 04
Email:                     press@cdongroup.com