MOSCOW, Oct. 5, 2011 (GLOBE NEWSWIRE) -- CTC Media, Inc. ("CTC Media" or "the Company") (Nasdaq:CTCM), Russia's leading independent media company, announces the user statistics and viewership results of its social TV network "Videomore" (www.videomore.ru) for the 9 months since its launch:
| 9 months since launch | 6 months since launch | |||
| Unique visitors since launch | 15 mln people | 10 mln people | ||
| Daily views | 180 thnd people | 120 thnd people | ||
| Video library (by titles) | 7,500 | 5,000 | ||
| Visit depth | 5 pages/person | 5 pages/person | ||
| Registered users | 21 thnd people | 13 thnd people | ||
| Video views per day | 200 thnd | 125 thnd | ||
| Average viewership time | 30 minutes | 30 minutes | ||
Askar Tuganbaev, Internet Project Development Director of CTC Media, Head of "Videomore" project: "We continue to develop social Internet services and we recently added a "smart" friend search and have provided users with the ability to recommend shows. We are also actively working on the creation of a gaming platform so that shows can be watched interactively. We are preparing for the launch of regional fan clubs for our shows and are testing paid services for accessing premium content from majors and making programming available in catch-forward format (i.e. before it appears on air). A new social function has also been added to "Videomore" mobile phone applications – users can now discuss videos and watch the shows recommended by their friends. "Videomore" widgets are also being launched on all the main connected TV platforms and on the most widespread set-top boxes."
In September 2011, the number of videos viewed on "Videomore" grew at a record rate and the number of unique visitors per day reached a peak of 300,000 people. Furthermore, the catch-ups of the new TV series "Physics or Chemistry", which premiered on the CTC channel at the end of August, have now reached similar levels of popularity to the hit mystic series "Boarding School" in terms of the number of viewings it has attracted, accounting for over half of the site's traffic.
The portal's content is regularly updated and the following shows recently became available for viewing online: "Margosha", "Unreal History", "Family Size", "Mosgorsmekh", "The Exes", "Style Week" and "Beauty Week". 9 titles from CTC Media's TV channels are made available on "Videomore" daily as catch-ups immediately after being aired.
About Videomore
The social TV network "Videomore" was launched on December 16, 2010. "Videomore" is an interactive internet video platform that provides free access to licensed video content from CTC Media's three Russian channels – CTC, Domashny and DTV, including non-aired and third-party content. The website also combines the functionality of a classic video streaming portal with the interactivity of a social network.
About CTC Media, Inc.
CTC Media is a leading independent media company in Russia, with operations throughout Russia and elsewhere in the CIS. It operates three free-to-air television networks in Russia - CTC, Domashny and DTV - as well as Channel 31 in Kazakhstan and a TV company in Moldova, with a combined potential audience of over 150 million people. The international pay-TV version of the CTC channel is available in North America, Israel and Germany. CTC Media also has its own TV content production capabilities through its subsidiary Story First Production. The Company's common stock is traded on The NASDAQ Global Select Market under the symbol "CTCM". For more information on CTC Media, please visit www.ctcmedia.ru.
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