SAN DIEGO, Oct. 19, 2011 (GLOBE NEWSWIRE) -- Baby Genius®, the award-winning Baby Genius® brand of musical edu-tainment for infants and toddlers, was featured on Jill$ Steals and Deals, a popular daily segment broadcast throughout the U.S. on the Today Show on NBC, with an offer for an extensive collection of Baby Genius DVDs and CDs specially priced for Today Show viewers; it was announced by Larry Balaban, CCO of Pacific Entertainment Corporation (OTCQB:PENT).
Launched Tuesday, October 18, 2011 at 6:20 a.m. EDT, the promotion drove significant traffic to the Today Show website (www.todayshow.com) and was considered a resounding success.
"We are thrilled to have partnered with the Today Show for our first direct-response effort to bring the renowned Baby Genius brand to an even greater audience of children and parents seeking entertainment designed to nurture and stimulate young minds," said Balaban. "The overwhelming response to this promotion shows Baby Genius is a well-known and highly respected brand that achieves significant sales volume with each new marketing effort."
The Today Show promotion is the first direct response campaign launched by Pacific Entertainment to reach price-conscious consumers who demand high-quality products that deliver maximum value.
About Pacific Entertainment Corporation
Pacific Entertainment Corporation (OTCQB:PENT) produces and distributes affordable entertainment products including DVDs and CDs, which are distributed through the company's distribution network that extends throughout the U.S. to mass, drugstore, supermarket and specialty retailers. Its products are sold under proprietary brands including Pacific Entertainment Presents for the distribution of classic films and television shows, Baby Genius®, and Wee Worship. The company also licenses its brands for other product categories both nationally and internationally. In addition, the company holds licenses to the Guess How Much I Love You, Precious Moments and The Snowman brands for audio compilations. www.pacificentcorp.com
The Pacific Entertainment logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=10497
About Baby Genius
Multi-award winning Baby Genius® is the premiere brand of educational music-based products designed to benefit the well-being of infants and young children. Since its launch in 1999, Baby Genius has scored award-winning success as a premiere brand boasting sales of millions of DVDs and CDs, and garnered more than one million views per month on Comcast and Cox Cable in 2008. Awards include: Mom's Choice Award, The National Parenting Center Seal of Approval, The Toy Insider Best Toddler Toys, Dr. Toy 100 Best Children's Products, NAPPA Honors Award, iParenting Excellent Product Award, Creative Child Preferred Choice Award, Latino DVD Awards, iParenting Media Award, Film Advisory Board Award of Excellence, Kids First! Quality Children's Media Endorsement, Parents Magazine 2002 "Video of the Year," and Best "Under 3" QSR Program 2004/2005 from Restaurant Magazine. The Baby Genius brand is available at most major retailers and has international exposure in over 40 countries. For brand information please visit www.babygenius.com.
The Baby Genius logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9841
The foregoing press announcement contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. Management's expectations could be affected by, among other things, uncertainties relating to our success in judging consumer preferences, financing our operations, entering into strategic partnerships, engaging management, seasonal and period-to-period fluctuations in sales, failure to increase market share or sales, inability to service outstanding debt obligations, dependence on a limited number of customers, increased production costs or delays in production of new products, intense competition within the industry, inability to protect intellectual property in the international market for our products, changes in market condition and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the statements are made.