MENLO PARK, CA--(Marketwire - Nov 7, 2011) - Badgeville, the leader in smart gamification, announced the launch of Badgeville's Behavior Platform for the Enterprise. The Cloud-based platform is the first of its kind to integrate a full suite of behavioral analytics and management solutions that are powerful, flexible, and interoperable with other social, mobile, and web based applications across the enterprise.

Dozens of Fortune 1000 organizations join the innovative peer group of leaders who have partnered with Badgeville to drive quantifiable improvements in business metrics across their companies, including engagement, loyalty, conversions, revenue, and employee productivity.

"Badgeville's suite of flexible enterprise gamification programs is unique in its comprehensive approach to motivating behavior and engagement," said Michelle Accardi, vice president of marketing at CA Technologies. "Badgeville's big-picture vision, product, and expert team are among the best in the industry, which is why we have chosen to partner with them for our initial online social badging program."

The Behavior Platform utilizes Badgeville's Behavior Graph, the industry's only technology that maps user behavior in the context of social connections and content within any experience, including any site, application, or product.

"Badgeville takes an innovative approach to boosting lifetime customer value through a unique combination of game mechanics and social media," said Brian Solis, principal analyst at the Altimeter Group and author of both Engage! and The End of Business as Usual. "By working with large clientele in Technology, Telco, Internet, Media, Healthcare, eCommerce, Consumer Brands, Consulting, and more, Badgeville has learned how to positively influence behavior across developers, employees, partners, and users, while delivering value back to customers."

Badgeville augments the Behavior Platform with the industry's largest team of experts in gamification, behavior psychology, analytics, loyalty, and social gaming.

About Badgeville

Badgeville, the leader in smart gamification, makes it easy for business leaders, marketers and innovative technologists to increase user loyalty and engagement. Using Badgeville, brands and enterprises can reward users with real-time achievements and reputation, while at the same time driving user behavior, achieving specific business goals, and measuring and optimizing user engagement. Badgeville customers include Samsung, CA Technologies, X.Commerce, NBC, Bluefly, Interscope Records, Deloitte Digital, and The Active Network. Founded in 2010, Badgeville is based in Menlo Park, California and has offices in New York and Europe. For more information, visit Badgeville's website

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Caitlin Epstein