WARRENDALE, Pa., Nov. 11, 2011 (GLOBE NEWSWIRE) -- rue21, inc. (Nasdaq:RUE), a leading specialty teen apparel retailer, today announced that the company is sponsoring a promotion with the breakthrough band, Hot Chelle Rae. rue21 is partnering with Sony Music, Inc. to present one lucky customer with the chance to win Hot Chelle Rae tickets for the New York, NY or Los Angeles, CA concert. The grand prize includes airfare, limousine service, hotel accommodations and back stage passes to meet the band for the winner and a guest.
In addition, 21 lucky customers will also win Hot Chelle Rae's brand new CD entitled WHATEVER set for release on Tuesday, November 29, 2011. The band's CD will also be sold in all rue21 stores nationwide. "We have been playing Hot Chelle Rae's hit song 'Tonight, Tonight' in our stores for the past few months – our customer connects with this exact style of music. We are so excited to be working with the band!" says Dione O'Dell, Marketing Director for rue21.
The band will also be conducting a meet and greet in one rue21 store soon to be determined. Hot Chelle Rae will be signing autographs, taking pictures, and wearing rue21 clothing during this venue. In addition to advertising this promotion with in-store signage and flyers, rue21 has released an all-encompassing campaign through e-mail, web site, and social media outlets. See campaign here.
About Hot Chelle Rae:
2011 American Music Award Nominees for "Sprint New Artist of the Year," Hot Chelle Rae are set to release their highly-anticipated new album WHATEVER on November 29th on RCA Records. WHATEVER features their two hit singles "Tonight Tonight" and "I Like It Like That." Declared "one of the catchiest pop-rock anthems of the summer" by USA Today, "Tonight Tonight" crashed into the Top 10 on the Billboard Hot 100 chart in July, shot to No. 1 at Hot AC radio in September, and was certified double-platinum in the U.S., and platinum in Canada and Australia. Their brand new single "I Like It Like That," which Entertainment Weekly called "bubbly elasti-funk" and an "official fall-resisting battle cry" and their documentary-style video racked up over 1 million views in its first 3 days on VEVO. Watch it http://www.vevo.com/watch/hot-chelle-rae/i-like-it-like-that/USRV81100225">here. Nashville pop foursome Hot Chelle Rae is lead singer/guitarist Ryan Follese, lead guitarist Nash Overstreet, bassist Ian Keaggy and drummer Jamie Follese.
About rue21:
"rue21 is a leading specialty teen apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 755 stores in 46 states. Learn more at http://www.rue21.com/">www.rue21.com."