Top Hispanic Industry Veterans Hired for Key Leadership Positions
NEW YORK, NY--(Marketwire - Nov 16, 2011) - Today, CafeMom announced the launch partners for Mamás Latinas (www.mamaslatinas.com), its web destination catering to Hispanic moms which will launch in January, 2012. Moms can now pre-register at mamaslatinas.com and view a series of "Soy Mamá Latina" videos featuring Latina moms sharing their unique stories and perspectives on raising their children in the U.S.
Founding partners include Chevrolet, General Mills, Kmart, and Sears. To support the new website, CafeMom also announced several key hires for the Mamás Latinas executive team.
"We are thrilled to be launching Mamás Latinas in collaboration with these great brands that have been consistently committed to reaching and connecting with Hispanic consumers," said CafeMom CEO, Michael Sanchez. "With the support of these companies, we look forward to creating a groundbreaking destination that will add value to the lives of millions of Hispanic moms."
Founding partners will be fundamentally integrated into the site experience, adding value to moms' lives through the development of active communities, compelling content, and great deals. Word of mouth initiatives and private insights platforms add to the level of custom programs, unprecedented in Hispanic marketing.
"Both Kmart and Sears recognize how critical Hispanic moms are to the success of our businesses," said Andrew Stein, VP of Marketing Planning for Sears and Kmart. "By 2014, one in four moms online will be Hispanic - as an influential and underserved group of consumers we want to make sure we fill their specialized needs. We are delighted to partner with CafeMom and Mamás Latinas to deliver this compelling platform for this important consumer."
Leading the effort is Mamás Latinas Co-founder and EVP Lucia Ballas-Traynor, a 25-year Hispanic media veteran who has been at the helm of leading brands such as Univision's Galavision, MTV Tr3s and most recently People en Español, the top selling Hispanic magazine in the U.S. Three well-known industry leaders will join Ballas-Traynor on the executive team.
"I am delighted to lead a team of such seasoned and talented Hispanic market veterans," says Ballas-Traynor. "They all have a deep understanding of Hispanic moms as well as what kind of conversations, content and offerings that engage and moves them. Most importantly, they are all as passionate as I am about the opportunity to create a rich destination where Hispanic moms can connect over their common culture, heritage, and life experiences."
About Mamás Latinas:
Launching in January 2012, Mamás Latinas is poised to become the leading and most trusted bilingual online destination dedicated to connecting, informing, entertaining and empowering Latina moms by super-serving their culturally unique interests and needs. At the core of Mamás Latinas will be a dynamic community offering, engaging and targeted editorial content, and entertaining diversions like games.
About CafeMom:
Launched in late 2006, CafeMom is the number one site on the internet for moms and the premier strategic marketing partner to brands that want to reach moms in a rapidly changing digital environment. CafeMom reaches more than 9MM unique visitors per month on CafeMom.com and 23MM+ unique visitors per month on CafeMom Plus (comScore, Sept. 2011), a boutique network of sites that reach moms and parents. CafeMom is also the leader in developing custom programs for top brands that want to connect with and understand moms online. In May 2011, CafeMom extended its offering beyond community and content and into commerce by launching Mom.com, a local daily deals site targeted to moms and their families. CafeMom lead investors are Highland Capital Partners and Draper Fisher Jurvetson. The company was founded by Andrew Shue and Michael Sanchez.