FULLERTON, CA--(Marketwire - Nov 17, 2011) - HipGeo (www.hipgeo.com), a Los Angeles-based developer of a location-aware platform that records and displays the places users go and how they get there, today announced the release of its public Application Programming Interface (API) and location widgets. The free HipGeo API, which is available at http://www.hipgeo.com/developer, is designed to let web developers easily incorporate location information and maps into their sites and applications.

HipGeo CEO Scott Daniel says, "We give developers the ability to add a 'where' to their 'when' without having to build the technology on their own. Our API lets developers know where a person was at a given time, and our WHERE widget is as simple to add to a page as a Twitter button. Users can use the HipGeo API to get more detailed information to power their sites and apps -- for example, photo and calendar sites and applications can now create more robust content that will let SLR camera users automatically add locations to their photos by matching their photo timestamps with HipGeo's time and location stamps, allowing them to easily map their photos to places."

HipGeo launched its travel-tracking app in September 2011. Users can download HipGeo from the Apple App Store at http://bit.ly/nB73Hw, and then record and share their trips through Facebook, Twitter, email, text or with an embedded HipGeo player on their blogs or web sites. Viewers of these trips can then see animated maps of the user's travels as well as slide shows of photos organized by location. Travelers can also share information such as locations, routes, places, comments, and photos.

About HipGeo

HipGeo (www.hipgeo.com) is a Los Angeles-based developer of a location-aware website and smartphone apps that automatically create a record of the places users go. APIs will be open to third-party developers by the end of 2011. The company was funded in May 2011, and its iPhone app was released in September 2011. The lead investor in HipGeo is Morado Venture Partners, a seed-stage fund run by former Yahoo! executives Ash Patel and Michael Marquez; other investors include Galen Buckwalter, former chief scientist of eHarmony, and prominent San Diego-based angel investor Robert Bingham.

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