Report on Enterprise Social Media Marketing Technology Includes Badgeville's Behavior Platform in Leading Solution Provider List
MENLO PARK, CA--(Marketwire - Nov 17, 2011) - In an independent report of top enterprise B2B marketing technologies entitled "Market Overview: 2011 Social Media Platforms For B2B Tech Marketing," Forrester Research Inc. included Badgeville among five solution providers that help enterprise marketers drive social content creation.
Badgeville, a provider of behavior lifecycle management and advanced gamification solutions, was selected for Forrester's annual list of social platforms for enterprise technology marketing. The company was also highlighted in the report as a top platform helping marketers "create super content." Vendors in this category, Forrester describes, achieve the goal of making content more social.
Social marketing for the enterprise is a fast growing industry, with adoptions of social technology on par, or greater than from a consumer audience. As stated in the July 2011 Forrester Research report: 2011 Social Technographics® For Business Technology Buyers, "technology marketers need to be less apprehensive and more assertive in their social media approach. In fact, This year's survey shows that business technology buyers continue to significantly surpass US consumers in their use of social media," according to the 2011 report.
"Badgeville's platform has become number one in the enterprise technology marketing category by listening to its top tier customers and continually evolving," said Kris Duggan, CEO, Badgeville. "Our suite of behavior lifecycle management solutions is being used today by industry leaders such as Samsung, CA Technologies, PayPal's X.Commerce, Deloitte, NBC, and hundreds more, to drive customer, developer, partner and employee behavior."
Badgeville, which surfaces and rewards user behavior data across an enterprise's network of web, mobile, and social sites, and allows a proprietary social network to develop within the enterprise, is interoperable with many of the leading solutions listed in the report, connecting and rewarding user behavior across the top enterprise marketing solutions via seamless integration.
Badgeville, the Behavior Platform, makes it easy for business leaders, marketers and innovative technologists to use smart gamification techniques to increase user loyalty and engagement across eCommerce, Media & Entertainment, Health, Education, Services and Enterprise web & mobile experiences. Using Badgeville, brands can reward users with real-time achievements and reputation, while at the same time driving user behavior, achieving specific business goals, and measuring and optimizing user engagement. Badgeville customers include Samsung, CA Technologies, X.Commerce, NBC, Bluefly, Interscope Records, Deloitte Digital, and The Active Network. Founded in 2010, Badgeville is based in Menlo Park, California and has offices in New York and Europe. For more information, visit Badgeville on the web @ www.badgeville.com