LOS ANGELES, CA--(Marketwire - Nov 21, 2011) - Free shipping promotions have built tremendous momentum in just one year according to Stamps.com® (
Further backing the free shipping surge, 54 percent of survey respondents plan to offer the promotion on more than 50 percent of their holiday catalog -- an 11 percent increase from last year's holiday season. In addition, free shipping has proven to increase profits with 52 percent of respondents reporting that their average revenue per order increases by $8 or more.
"Remaining competitive requires online sellers to be aggressive with free shipping," said Stamps.com President and CEO Ken McBride. "With Stamps.com, sellers have unparalleled access to the low-cost shipping services of the USPS, allowing them to offer robust free shipping promotions and grow sales."
Additional significant findings from survey respondents include:
The survey was conducted from October 31 to November 4, 2011 and was sent to current Stamps.com customers who operate an e-commerce store. See the detailed survey findings at
http://blog.stamps.com/2011/11/18/ecommerce-sellers-free-shipping-survey/
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