REDWOOD CITY, Calif., Nov. 21, 2011 (GLOBE NEWSWIRE) -- Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of data integration software, today announced that small- to medium-sized organizations from a variety of industries favor Informatica Cloud Express - the first cloud data integration service with monthly usage-based subscription pricing - to address their cloud integration needs.

" administrators, marketing, sales, operations, finance and other business personnel as well as IT staff in small- to medium-sized organizations have spoken and they chose Informatica Cloud Express," said Ron Papas, general manager, Informatica Cloud. "Informatica technology provides the fastest, easiest and most economical way to address organizations’ mounting cloud integration needs, while delivering a significant Return on Data. The simplicity and power of this pioneering cloud service and the flexibility of its pay-as-you-go model all contribute to its increasing market momentum and also to its broadening set of customer use cases."

Reliable and scalable, Informatica Cloud Express is an ideal way for small- to medium-sized companies to get started with automated data integration between CRM and on-premise systems, with an easy upgrade path to the more advanced functionality included in the term-based Informatica Cloud editions. Recent Informatica Cloud Express customers and use cases include:

  • ClaireConference - Low-cost, Low-risk Entry to Broader Informatica Cloud Adoption
    "Informatica Cloud Express was the best means for us to get started with Salesforce CRM data loading," said Mauricio Farias, IT, sales, and marketing director, ClaireConference/Bizcel. "It took less than five minutes for us to run a data integration task from our SQL 2008 to Salesforce CRM. Now that we have experienced automated data integration, we are looking forward to expanding our Informatica Cloud functionality." 
  • Highway Equipment Company - More Accurate CRM Forecasting/Sales Visibility
    "The usage-based Informatica Cloud Express pricing provides enormous flexibility and we didn’t have to pay a lot of money for data integration on top of Salesforce CRM," said John Wilke, IT director, Highway Equipment Company. "Also, because we now have complete, accurate data in our CRM system, we can fully take advantage of the forecasting technology."
  • LUCRUM - Accurate and Timely Shared Customer Views
    "LUCRUM is growing in a down economy, and Informatica Cloud Express has a large part to play in that success," said Jodie Heflin, vice president, Business Intelligence Solutions, LUCRUM, Inc. "The innovative pay-as-you-go approach to integration is flexible and economical, and Informatica Cloud Express is unquestionably the easiest way to integrate Salesforce CRM data in support of business intelligence reporting and analysis."
  • ParAccel - Streamlining Technical Support across Salesforce CRM and Bugzilla
    "ParAccel uses Informatica Cloud Express for near real-time data sharing across our Bugzilla system and Salesforce CRM," said Raj Parmar, director of Technical Support, ParAccel. "Our customers are often at the leading edge in their use of analytics and I now have a lot more transparency as to which support incidents raised bugs, current status, escalations and total resolution times. We implemented the solution in less than a week and it’s been exceedingly dependable."
  • - Empowering Marketing and Sales with Self-service Data Integration
    "In the past, when we wanted to do targeted emails, I personally had to pull the data for our focus group, which would take up to an hour depending on how specific the data needed to be," said Jimmy Baker, IT director, "By integrating our data into Salesforce CRM using Informatica Cloud Express, I’m now out of that loop and marketing and sales can quickly pull whatever data they need themselves, whenever they need it, right out of"
  • Web-don - Faster, More Reliable and Less Costly Data Uploading to
    "Informatica Cloud Express is exactly what we have been looking for," said Mark Russell, IT manager, Web-don. "I can now count on the sales team seeing reliable, accurate data. And, we saved approximately 75 percent over our previous method of uploading data to Salesforce CRM."
  • YellowHammer Media Group - Easy, Cost-effective data Synchronization and Provisioning
    "I’ve used almost every integration tool there is, including Apex Data Loader, and Informatica Cloud Express is uniquely simple and cost-effective," said Ryan Hubbard, CTO, Yellowhammer. "With Informatica Cloud Express, we don’t have to go to a developer to get things done; an intern can modify the integration routines, or even I can do it. At 30 seconds to make a modification, it’s not that big of a deal and the cost savings are huge." 

Informatica Cloud Express is delivered as a multi-tenant cloud service, with pricing starting at $99/month. It enables CRM administrators and non-technical users to quickly and easily create, schedule and administer bi-directional data integration tasks between Salesforce CRM and and on-premise databases and files, without coding and without an annual commitment. As of October 2011, more than 150 million records are being integrated by Informatica Cloud Express per month.  

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About Informatica

Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to gain a competitive advantage with timely, relevant and trustworthy data for their top business imperatives. Worldwide, over 4,500 enterprises depend on Informatica for data integration, data quality and big data solutions to access, integrate and trust their information assets residing on-premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica and Informatica Cloud Express are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

Shira Frantzich	
Informatica Corporation	
+1 650 385 5674

Deborah Wiltshire
Informatica Corporation
+1 650 385 5360	
mobile/+1 650 862 8186