MENLO PARK, CA--(Marketwire - Nov 23, 2011) - Badgeville, the leader in smart gamification, today announced the launch of Engagement Experts, an ongoing webinar series featuring the world's leading analysts, authors, and academics in behavior lifecycle management for the enterprise.

The educational series for marketers, executives, and digital managers will provide an extensive foundation in modern engagement and loyalty techniques including smart gamification and social reputation management.

In December, the series will kick off with engagement and loyalty experts Brian Solis and Bill Hanifin.

The New Face of Customer Loyalty: How to Engage and Motivate Customers in the Social Era
Tuesday, December 6: 10:00 a.m. (Pacific) / 1:00 p.m. (Eastern)
Duration: One Hour
Featuring Bill Hanifin, loyalty expert, founder of Hanifin Loyalty and author of Loyalty Truth Blog

"Loyalty marketers are realizing that engagement with customers over a lifecycle is the new model for success. With new digital channels in play, and brand conversations taking place outside of traditional channels, loyalty strategy has to place the sponsor brand ahead of the transaction in order to be successful. Behavior modification through game theory based promotions is one of the best ways to accomplish this goal." -- Bill Hanifin

The Future of Customer Engagement is Rewarded
Thursday, December 15: 10:30 a.m. (Pacific) / 1:30 p.m. (Eastern)
Duration: One Hour
Featuring Brian Solis, principal analyst at the Altimeter Group and author of Engage! and The End of Business as Usual

"The future of consumer engagement has been gamified and it's a game worth playing. It was once said that in digital, content is king. But in a connected world, context is everything. Relevance is now key to meaningful engagement. But in a time when the attention of the connected consumer is a precious commodity, engagement is just the beginning. The real value is getting people to share their experiences and also see you as a must-visit source. The reality is that gamification is instrumental to transform visitors into stakeholders. And, by rewarding activity, businesses can look beyond content and context to actually reinforce value and improve experiences and customer relationships now and over time." -- Brian Solis

*The first 20 people to sign up and attend receive a copy of Brian Solis' new book: The End of Business as Usual.

"Our Engagement Experts webinar series signifies Badgeville's ongoing commitment not only to providing world-class services and products to our customers, but also to educating the market on new, effective ways to drive user behavior and the future of customer loyalty," said Kris Duggan, CEO, Badgeville. "Both Brian Solis and Bill Hanifin, luminaries in the fields of engagement and loyalty, are the perfect speakers to join us in kicking off our expert webinar series this December."

Join the conversation! Visit the Badgeville Blog at for the latest updates on Badgeville's Engagement Expert Series.

About Badgeville

Badgeville, the Behavior Platform, makes it easy for business leaders, marketers and innovative technologists to use smart gamification techniques to increase user loyalty and engagement across eCommerce, Media & Entertainment, Health, Education, Services and Enterprise web & mobile experiences. Using Badgeville, brands can reward users with real-time achievements and reputation, while at the same time driving user behavior, achieving specific business goals, and measuring and optimizing user engagement. Badgeville customers include Samsung, CA Technologies, X.Commerce, NBC, Bluefly, Interscope Records, Deloitte Digital, and The Active Network. Founded in 2010, Badgeville is based in Menlo Park, California and has offices in New York and Europe. For more information, visit Badgeville on the web @

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