How Online Video Helped Build One of the Fastest Growing Companies in America
VANCOUVER, WA--(Marketwire - Nov 23, 2011) - In Vancouver, Washington, employees of Ryonet Corporation -- a screen printing supply, equipment and training company -- are gearing up for Cyber Monday. How? By memorizing their lines, making last minute adjustments with wardrobe and makeup and practicing their robot dance steps.
Anticipating both the sale and the spectacle are the company's 88,000 customers, ranging in size from small hobbyists to large screen printing shops all over the world. Many of them rely on Ryonet's YouTube videos for education -- as well as for occasional entertainment.
"Education is the cornerstone of our video strategy and the key to our success," explains Ryan Moor, President and CEO of Ryonet Corporation. "Our slogan 'supplying your success' wouldn't work without the videos we produce, most of which are geared to the specific needs and problems of customers."
The company's relationship with YouTube began in 2007 when a customer posted some of Ryonet's DVD training videos online, driving traffic to Ryonet's site, SilkScreeningSupplies.com and generating orders. Now, nearly 600 videos and five million views later, Ryonet dedicates two full-time salaries to spinning screen printing savvy into YouTube gold.
Moor and his video team offer the following advice to other businesses seeking to use YouTube to grow sales, build customer loyalty and generate referrals:
"Thanks to video, Ryonet has greater visibility, more traffic, lower advertising costs, longer page visits and lowered tech the need for support," states Moor. "It has allowed us to connect with customers as if we are there in person."
About Ryonet Corporation
Established in 2004, Ryonet Corporation is the largest supplier of quality screen printing supplies, equipment and training to large organizations, independent business owners and hobbyists. More information at www.Ryonet.com and www.SilkScreeningSupplies.com.
Contact Information:
Contact:
Ryan Moor
Silk Screening Supplies
Phone: (800)-314-6390
11800 NE 60th Way
Vancouver, WA 98682
www.SilkScreeningSupplies.com