Kravitz Design Inc. Led by Lenny Kravitz to Create a Specialty Floor for BISHA Hotel and Residences

TORONTO, ONTARIO--(Marketwire - Nov. 25, 2011) - Lifetime Developments, together with INK Entertainment, have enlisted Kravitz Design Inc. led by international icon Lenny Kravitz to envision an exclusive floor for the much-anticipated BISHA Hotel and Residences. This bespoke environment will be inspired by the music, art and travels of Lenny Kravitz.

Forty-one storeys above Toronto's entertainment district, BISHA is the first location for an entirely new standard of elegant private residences and boutique hotel environment. BISHA is the realization of entrepreneur and CEO of Ink Entertainment Charles Khabouth (La Société, Guvernment) and Sam Herzog and Mel Pearl, Principals of Lifetime Developments (Four Seasons Hotel and Residences Toronto, The Yorkville Condominiums) to bring the very best in design, cuisine and music to culturally-savvy, urban trendsetters.

"The goal with the Kravitz curated floor - as with the entire development - is to create a stimulating and exciting place for people to live and visit. Our intention with BISHA is to grow this brand internationally and collaborating with Kravitz Design Inc. once again demonstrates that we are dedicated to bringing the right team together to deliver on this commitment," says Mel Pearl, principal of Lifetime Developments.

Kravitz, Khabouth and Pearl will collaborate on the hotel level, marrying their shared aesthetic of all things luxurious, cool and intriguing. Utilizing exquisite materials and opulent furnishings, the Kravitz floor will accentuate the glamour and elegance behind BISHA's concept of creating a new kind of international living that is both iconic and artfully conceived.

"One of my passions is creating unique environments that people can interact with," said Lenny Kravitz. "I have found that Charles has that same passion and the desire to engage people and give them memorable experiences. I am looking forward to working with Charles and the BISHA principals to create Toronto's next must experience environment."

This isn't the first foray into the hotel arena for Kravitz Design, having previously conceptualized The Florida Room at the Delano for Morgans Hotel Group, and the recording studio at The Setai South Beach for The Setai Group.

"We are incredibly excited to partner with Kravitz Design," says Charles Khabouth of the partnership. "Both Lenny and I have a mutual passion for bringing spaces to life through design. His aesthetic defines what we want to achieve with BISHA. It's urban, dynamic and cosmopolitan."

BISHA will offer in-house entertainment, sophisticated food and beverage service, cutting-edge amenities and personal services - all within more than 30,000 dedicated sq. ft. The 332 condominium suites will be located on floors 10 to 39 in sizes from 379 sq. ft. to more than 2,500 sq. ft. to achieve a timeless appeal. The 100 hotel rooms will offer an awe-inspiring aesthetic comprised of sheer lace, subtle leather, etched glass, rich granite, brilliant chrome, sumptuous marble and solid brass cohabiting in imaginative surroundings to appeal to the jet set and local trailblazers alike. Residents and guests will enjoy two bars, two restaurants, a 24-hour café, a 7,000 square-foot rooftop patio, and an infinity pool overlooking the city.

Suite finishes will include ceilings that soar up to 9 feet in height; sleek kitchens with granite and/or marble countertops and brand name European-style appliances; stacked washer and dryer; hardwood flooring in principal rooms; ensuites with soaker tub and/or separate frameless glass shower - all as per plan. Interiors and amenities are designed by internationally-renowned Munge Leung.

For more information on BISHA Hotel & Residences please visit http://www.bisha.com.

ABOUT LIFETIME DEVELOPMENTS:

One of Canada's most respected real estate firms, Lifetime Developments has been building and developing an exceptional portfolio of residential and commercial properties across the Greater Toronto Area for more than three decades. An industry influencer, Lifetime has the foresight to know which land to develop, the vision to select neighbourhoods that are poised to thrive, and the residential and commercial expertise to create the places where people long to live, work and dream. From conception to completion, Lifetime continues to set new benchmarks for design innovation, architectural excellence and exceeded expectations. Today, Lifetime is responsible for some of the city's most notable residences including Bisha Hotel & Residences, Four Seasons Hotel and Private Residences Toronto, Lumiere Condominiums on Bay, WaterParkCity, Liberty Market Lofts, Victory Condos on King, M5V Condominiums, X2 Condos, The Yorkville, The Bond and Karma Condominiums. Visit www.lifetimedevelopments.com for more information.

ABOUT INK ENTERTAINMENT:

INK Entertainment sets the trend in social style, hospitality and entertainment with A-list talent, world-class music and sound, forward design, mouth-watering food and a diverse clientele that includes celebrities, musicians, artists, professionals and corporate partners alike. Headquartered in Toronto, INK is the parent company of some of the most successful complexes in the entertainment and hospitality industry. Helmed by innovator Charles Khabouth, INK attracts enthusiasts from all over the world to enjoy the best of everything nightlife has to offer. INK currently owns Guvernment and Koolhaus Entertainment Complex, This is London Nightclub, Dragonfly Nightclub, Ultra, Briscola, La Société and Tattoo Rock Parlour. INK has teamed up with Lifetime Developments with the launch of Bisha Hotel and Residences, the newest private label hotel and residence brand to originate in this city since Four Seasons in the 1960s. Visit www.ink-00.com for more information.

About Kravitz Design

Kravitz Design Inc. was founded by Renaissance man and legendary music icon Lenny Kravitz in 2003. Focusing on residential, commercial, product conception and design, the team encompasses a diverse group of creative professionals that have executed a variety of projects throughout the world. Kravitz Design touts a portfolio of noteworthy ventures, with a range that includes chandeliers for Swarovski Crystal Palace Collection, suites at the SLS Hotel and the two-story penthouse recording studio at the Setai Hotel and Residences. Most recently Kravitz Design Inc. has undertaken the creative vision for the Downtown Miami 47-story bay front tower condominium project, Paramount Bay. For more information, visit www.kravitzdesign.com.