Pricer increases the number of shares by 0.01 %

Pricer increases the number of shares by 0.01 %

In November, Pricer issued 10,000 Class B shares in relation to an
option program for employees. The total number of shares has increased
to 108,465,148, an increase of 0.01 %. This information is made public
in accordance with the Swedish law on trading with financial instruments
(“lagen om handel med finansiella instrument”).
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For further information, please contact:
Harald Bauer, CFO at Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in
this press release in accordance with the Swedish Securities Exchange
Act (2007:528). The information was distributed to the media for
publication at 15:00 hrs CET on Wednesday, November 30th, 2011.

Pricer provides the retail industry’s leading electronic display and
Electronic Shelf Label (ESL) platform, solutions, and services for
intelligently communicating, managing, and optimizing price and product
information on the retail floor. Pricer is the only company today
offering a communication platform that supports both segment based ESL
and pixel-based ESL. The platform is based on a two-way communication
protocol to ensure a complete traceability and effective management of
resources. The Pricer system significantly improves consumer benefit and
store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in more than 40
countries with the largest ESL world market share. Customers include
many of the world’s top retailers and some of the foremost retail chains
in Europe, Japan and the USA. Pricer, in co-operation with qualified
partners, offers a totally integrated solution together with
supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For
further information, please visit
www.pricer.com (http://www.pricer.com/)

Pricer AB
(publ)                                                                  
                            Website: www.pricer.com
Bergkällavägen
20-22                                                                   
                 Telephone: +46 8 505 582 00
SE-192 79
Sollentuna                                                              
                        Corporate Identity number: 556427-7993
Sweden