Mobile Excellence Awards Announces Its 2011 Winners at Prestigious Awards Gala in Los Angeles

Industry Influencers and Executives Gathered to Honor the Best in Mobile Entertainment & Technology


LOS ANGELES, CA--(Marketwire - Dec 8, 2011) - The Mobile Excellence Awards honored industry leaders and rising stars at its annual gala, which took place on Monday, December 5th at a prestigious event in Los Angeles, CA and exclusively covered and filmed by the prestigious Arts & Living Magazine.

The Mobile Excellence Awards is the only coveted award program in the industry of this caliber which recognizes and honors the companies that have truly set the bar of excellence in their respective fields. From leading brands to studios, carriers and startups, Mobile Excellence Award finalists and winners were celebrated by the industry's leading executives, influencers and guests at the Gala Celebration.

"This year's Mobile Excellence Awards definitely set the bar of excellence, not just for the MEA organization, but as a standard of excellence for the rapid growth of the mobile industry," said Sarah Miller, CEO of Axis PR and Founder & Chair of Mobile Excellence Awards. "We couldn't have asked for better partners and sponsors this year. We congratulate all the winners who showed innovation, creativity and most importantly, overall growth and determination to better the future of the industry as a whole. We look forward to continuing to offer a place of recognition and leadership as we approach the 2012 MEAs."

The 2011 Mobile Excellence Awards are presented by Little Monster Media in partnership with Axis PR & Entertainment. This year's Awards were presented by Verizon Developers Community and sponsored in part by Mercedes-Benz Research & Development, AEG Live, YouTube, Alcatel-Lucent, Weather Channel, Axis PR, Airkast, United Futures, Mobile Monday and Open-First. The event itself was also co-produced by Network LIVE.

2011 Mobile Excellence Award Winners

Mobile Ambassador, Scott Holmes, CEO, United Future

Industry Star, Mercedes Benz Research & Development, North America

Best Original Content Made For Mobile, NBC Universal for NBC News Mobile

Best Mobile Music, Muzine

Best Mobile Games, Rovio Mobile and Fox Digital for Angry Birds Rio

Best Mobile Product, Wowee ONE Slim

Best Mobile Application for Entertainment, NBC.com for NBC iPad App

Best Mobile Application for Utility or Business, QuickOffice

Best Mobile Application for News & Information, Bloomberg Businessweek+

Best Mobile Technology Breakthrough, Qualcomm for Snapdragon MSM8960

Best User Experience, Zappos for Zappos Mobile

Best Brand Marketing Campaign, AT&T and Samsung for Samsung Infuse 4G

Best Community/Fan Content, Bravo Digital Media for Top Chef All-Starts Social TV

Best International, Univision Marcador

Best Mobile Payment, Intuit GoPayment Free Reader

Best Mobile Innovator, Pinger

Best Content Extension Made for Mobile,
National Geographic One to One Interactive Kids'Almanac QR Code Campaign

Best Delivery Platform, Shodogg by Touchstream Technologies

Best Entertainment Integration for Mobile, Mercedes Benz Research and Development North America for Concept A-Class

**Winners of 2011 Mobile Excellence Awards were determined by scores from an undisclosed panel of high-caliber judges from top-tier business and technology companies. Award winners were sealed and not revealed until the evening of the awards**

About Mobile Excellence Awards
The 2011 Mobile Excellence Awards profiles the latest in mobile entertainment, including media, marketing and technology. We award excellence in execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry. For more information, please visit www.mobileXawards.com.

Contact Information:

PR Contact for Mobile Excellence Award & Mobile Monday:
Fabiola Mercado
Axis Marketing & PR
T 310-276-2220