Oriflame’s Executive Management has acquired company shares

Oriflame’s Executive Management has acquired company shares

Oriflame’s Executive Management has acquired shares in Oriflame Cosmetics S.A.,
including shares purchased under the 2011 share incentive plan, according to the
following.

                   Total shares acquired  Total shares held
Magnus Brännström  63,921                 271,921
Jesper Martinsson  31,085                 243,000
Gabriel Bennet     3,904                  20,993

The holdings of Oriflame’s Board members and Executive Management are regularly
reported on www.oriflame.com.

For additional information, please contact:
Joakim Banestig, Senior Director IR, Oriflame  +41 79 103 35 21
Johanna Palm, Senior Manager IR, Oriflame      +46 76 542 26 72

Oriflame Cosmetics is an international beauty company selling direct. The
company began operations in 1967 in Sweden and has today a presence in over 60
countries worldwide. Oriflame offers a wide portfolio of Swedish, natural,
innovative, quality beauty products at affordable prices. To-date Oriflame has
over 3.5 million consultants worldwide with annual sales of €1.5 billion.
Oriflame offers the leading business opportunity for people who want to start
making money the same day they join and then grow into a leadership role and
fulfil their personal dreams and ambitions. Oriflame is listed on NASDAQ OMX
Stockholm since 2004