Atlanta, Jan. 3, 2012 (GLOBE NEWSWIRE) -- Fitzpatrick Advertising - an Atlanta-based advertising agency with focuses on the automotive industry, has already forecasted the shift in marketing trends from traditional routes such as TV, Radio and Print to Digital Marketing long before it ever came to pass. Just as the paper roadmap has made way for "global positioning systems" (GPS) in recent years, the agency answered the call for this swing by placing a major emphasis on the development of Fitzpatrick’s Digital Department, a move that will help stimulate economic activity within the largest manufacturing sector in the US.
The Alliance of Automobile Manufacturers indicates that the car industry supports 8 million American jobs, with 500 billion in annual compensation. As the auto industry becomes better prepared to present their inventory to a new breed of consumers, the automotive supply chain will spark economic growth for the US Economy.
The length of time that the average person shops for a car has shortened dramatically while the number of online shoppers has nearly doubled since 2007 to an astounding 35 million people. With safety, utility, and fuel efficiency at the top of most car buyers’ minds, 81% of shoppers decide which vehicle they will purchase within just 3 months (Think Insights With Google).
Fitzpatrick Advertising recognizes the changing behaviors of online car buyers and shifts its marketing strategies according to latest online consumer trends. By optimizing for greater online visibility, cars are researched and bought at a faster rate, leading to a jump in the automotive industry, the country’s most prominent manufacturing business. Auto sales are viewed as a leading economic indicator, therefore it’s becoming increasingly important to equip auto dealers with the resources to fuel their marketing campaigns.
Through their comprehensive Internet marketing product line Digital4Dealers, Fitzpatrick Advertising creates a customized marketing plan to maximize a dealership’s online exposure. "Dealerships today need to cater to the consumer by understanding how they shop, when they shop and where they are looking to uncover pertinent information," says Jim Fitzpatrick, CEO and President of Fitzpatrick Advertising. "In this recovering economy, it’s more important than ever that we connect car buyers with car dealers."
Fitzpatrick Advertising has proven itself to be a resource for filling the growing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) needs of an ever-expanding client base. Consistent brand messages seen across multimedia platforms increases the chance for dealerships to be exposed to a broader audience of car buyers while reinforcing the brand promise. Claiming local listings for search engines, integrating social media components, utilizing engagement tactics and optimizing the dealer’s website are good first steps to being discovered when car buyers search online using unique keyword phrases. Fitzpatrick Advertising was ranked number 23 on the Atlanta’s Top Advertising Agencies and Marketing Firms list as presented by the Atlanta Business Chronicle in December 2011.
"Digital marketing is certainly a vital component for a dealer’s campaign strategy that should not be overlooked," insists Fitzpatrick. "It’s a constantly evolving landscape, one that our agency is prepared to stay on top of for the benefit of our clients. We hope to not only improve their bottom line, but also continue supporting the automotive manufacturing business for the sake of our nation’s economy." For more information contact Jim Fitzpatrick at 678.208.0670.