CommerceTel Deploys Patented Mobile Marketing Technology to More Than 1,600 Locations for a Major Quick-Service Restaurant Franchise

SAN DIEGO, CA--(Marketwire - Jan 12, 2012) - CommerceTel Corporation (OTCQB: MFON) (PINKSHEETS: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today that a major quick-service restaurant franchise has deployed CommerceTel's mobile marketing technology to more than 1,600 locations nationwide.

The national chain is utilizing calls-to-action in venue where consumers can subscribe to receive offers and announcements directly to their mobile phone via SMS messaging. CommerceTel's innovative Software-as-a-Service (SaaS) solution enables each individual restaurant owner to reach a large audience of consumers at a fraction of the cost of newspaper, television and online ads.

"Our patented technology is highly scalable because it is designed for large distributed operations such as national restaurant franchises," said Dennis Becker, CEO of CommerceTel. "We can install and deliver our platform at the local level instantly, while connecting disparate franchise locations together under one corporate umbrella in order to coordinate franchise-wide mobile marketing campaigns. For example, a local franchise owner can run a special promotion this Tuesday at one or all of their owned-and-operated stores with a few mouse clicks and immediately start to track the results."

To date, more than 280,000 consumers have subscribed to the national franchise's mobile marketing campaign operated via CommerceTel's technology. Consumers opt-in to receive special offers, promotions, and announcements from both their local franchise location as well as the corporate brand. Franchises have reported upwards of a 260% return on their investment since licensing CommerceTel's mobile marketing technology and are seeing response rates to mobile promotions as high as 60%.

"By the end of September 2011, the quick service national restaurant chain had approximately 700 locations licensing our solution," added Becker. "By the end of the year we activated more than 1,600 locations. This rapid deployment is a testament to the scalability of our SaaS solution and the service team that accompanies our clients' deployment of our services across hundreds of locations nationwide."

About CommerceTel

CommerceTel is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. The only system of its kind, C4 is a cloud-based solution providing broad mobile communications and extensive CRM features. It is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Customers include CNN, Disney, Sony Pictures, AT&T, Verizon, USA Network, numerous professional sports franchises, the Golf Channel, and NBC Universal.