SAN DIEGO, CA--(Marketwire - Jan 17, 2012) - Rosemont Media specializes in dental and medical website design and marketing for the aesthetic healthcare industry. The firm will continue its educational internet marketing series in 2012 with a website tracking webinar titled "Google Analytics and the Aesthetic Practice." The webinar is scheduled for Wednesday, January 18, 2012 at 1 p. m. PST, and will be hosted by the firm's CEO, Keith Humes.

The Rosemont Media webinar series first began in August 2011, and has since focused on topics such as Facebook marketing, online reputation management, and dental and medical mobile website design. Humes says he decided to start 2012 with a website tracking webinar after turning to the company's Facebook fans for suggestions. "When we asked our customers, a number of them wanted to know more about what was going on with their site. Google Analytics was a popular request. What better way to start the new year than looking at what is and is not working for you; assessing current performance and making calculated, strategic decisions. If we can do that, 2012 should be a pretty good year."

As Humes prepares for the webinar on Wednesday, January 18, he says starting 2012 with website tracking seems particularly appropriate, as practices formulate their marketing goals for the year. "Understanding the origin of website traffic and overall visits is important to determine what is driving leads into the practice, and how to further capitalize on those leads. So much information is readily available in a free tool like Google Analytics: the deeper a practice digs into the results, the more opportunities that will surface."

About Rosemont Media

Rosemont Media is a medical and dental website design and search engine marketing firm that specializes in the aesthetic healthcare industry. Since 2008, Keith Humes and Rosemont Media have been building custom websites and developing expansive internet marketing for plastic surgeons, cosmetic dentists, bariatric surgeons, and more. However, Humes has been immersed in the search marketing industry since 1998, when he first began developing nationally-recognized medical, dental, and legal directories.

Rosemont Media is located at 1010 Turquoise St., Ste. 201, San Diego, CA 92109. The firm can be reached at (800) 491-8623, or found online at either rosemontmedia.com, or www.facebook.com/rosemontmedia.