RACINE, WI--(Marketwire - Jan 17, 2012) - Pacific Sands, Inc. (OTCQB: PFSD) (PINKSHEETS: PFSD) (www.pacificsands.biz), which manufactures environmentally friendly, non-toxic liquid and powder cleaning, laundry, and water treatment products, announced it has engaged a leading sales representative firm to represent its EcoOne line of swimming pool and spa products, in addition to hiring a new Director of Sales.

"Consumers, from individual pool and spa owners to managers of public facilities, continue to embrace the benefits of using highly effective water treatment products that also respect the environment and the health and safety of users," said Peggy Stover, Pacific Sands' vice president of marketing and sales. "This growing acceptance and recognition of our products continues to drive our sales. At recent pool and spa trade shows, the EcoOne line has received extremely positive response. This is an optimal time to expand product visibility and outreach with new sales capabilities."

Michael Michie, president and CEO of Pacific Sands, noted: "We are delighted to establish relationships with Blake Sales Associates. They have large and well-established customer networks, which we anticipate will give us immediate access to an extensive group of potential new customers through retailers and distributors. We expect this to be a true win-win for all involved."

Blake Sales Associates, Inc., founded in 1986, is a manufacturer's representative sales organization covering 11 western states. Principals Mike Ramey and John Grucky have each been involved with the swimming pool and spa industry for more than 30 years. Ramey said: "We are very selective about the products we represent, we believe the EcoOne line of simple to use, natural based enviro-friendly products is a perfect fit with the products we currently carry and for the customers we currently call on. Pacific Sands has the right products at the right time as more and more consumers desire to go green."

Pacific Sands recently hired Gina Harris as Director of Sales to manage the company's sales efforts in its line of pool and spa treatment products to distributors, dealers and sales outlets in the US and internationally. With 20 years of experience in marketing, sales, sales training and distribution, Harris was previously with Haywood Pool Products, where she managed 268 pool and spa customer accounts and won numerous awards for sales achievement. "Gina Harris brings a vast breadth and depth of sales and leadership experience to Pacific Sands. We are thrilled to have her on board to be at the forefront of our sales initiatives," said Stover.

The company announced fiscal second quarter 2011 sales rose 41.4% compared with the prior year's second fiscal quarter, and the company is entering its strongest season for pool and spa product sales as the spring and summer pool season swings into gear.

About The Company
Pacific Sands, Inc. (www.pacificsands.biz) is a rapidly growing company that develops, markets and sells unique non-toxic, earth-, health- and child-friendly products for cleaning, personal hygiene, and water maintenance applications. The company's ecoone® Spa Treatment system was named a "Top 50 product for 2008" by Pool and Spa News. Wal-Mart's Innovation Network awarded one of the company's products the highest "Success Likelihood Score" ever granted in the program's 22-year history.

Safe Harbor Act Disclaimer
The statements contained in this release and statements that the company may make orally in connection with this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected in the forward-looking statements, since these forward-looking statements involve risks and uncertainties that could significantly and adversely impact the company's business. Therefore, actual outcomes and results may differ materially from those made in forward-looking statements.

Contact Information:

Michael Michie