FULLERTON, CA--(Marketwire - Jan 19, 2012) - WhiteFox Marketing and Communications (www.whitefoxpr.com), a boutique public relations and marketing firm focused exclusively on the information technology (IT) channel, today announced it has been named a 2011 Channel Influencer from Channelnomics (www.channelnomics.com), a division of The 2112 Strategy Group.

The honor recognizes Marie Rourke, principal and client strategist for WhiteFox, for her impact on the overall IT channel -- from vendors and distributors to solution providers and the media.

Presented to WhiteFox in the "Channel Supporters" category, the accolade reflects Rourke's commitment to ensuring clear and consistent communications, as well as her dedication to serving the IT channel community, says Larry Walsh, president and CEO of The 2112 Strategy Group.

"When it comes to PR in the IT channel, Marie is simply the best," says Walsh. "No one in the PR community cultivates relationships across the channel the way she does, and she works diligently to support the media and bring to light issues facing distributors, vendors and solution providers alike."

Channelnomics is an online publication devoted to advancing the analysis, debate and conversation of business models, technology practices and partner relationships across the global IT reseller channel.

"It's an honor for WhiteFox to be included within this inaugural group of Channelnomics Influencers for 2011," says Rourke. "Larry's critical insight and thought leadership continue to advance the channel, and being recognized as one of the channel's top supporters is a great testimony to the targeted efforts we put forth on behalf of our clients and their partners."

Channelnomics' coverage of the IT Influencer Awards in the Channel Supporters category can be found at http://channelnomics.com/2012/01/06/channelnomics-2011-influencers-awards-part-4/5/.

About WhiteFox Marketing and Communications
WhiteFox Marketing and Communications, based in southern California, is a channel-exclusive marketing and communications firm built on strong industry relationships and proven expertise. Founded by Marie Rourke in 2005, the agency is trusted by Fortune 500 companies, as well as small to midsize business owners. For more information, visit www.whitefoxpr.com. Follow WhiteFox on twitter at www.twitter.com/ChannelPR or on Facebook at www.facebook.com/whitefoxmarketing.