RICHMOND HILL, ONTARIO--(Marketwire - Jan. 19, 2012) - BFS Entertainment & Multimedia Limited (TSX VENTURE:BFS) of Richmond Hill, Ontario, is pleased to announce that it has entered into a reciprocal broadcast rights agreement with High Point Media Group of London, England, an international multimedia company. The agreement sees High Point Media Group marketing worldwide (excluding North America) BFS' broadcast rights and in turn, BFS will market and promote High Point Media Group's productions to the North American broadcast market.

Currently headed by Director & COO Julie Delaney, High Point Media Group has become firmly established over the last 22 years in international broadcast sales. High Point Media Group Managing Director Carey Fitzgerald stated, "We are thrilled to be working with BFS and to be in a position that allows us to combine our extensive skills and experience to such a mutually beneficial venture."

BFS Entertainment & Multimedia Limited has been successful in the North American marketplace for the last 30 years. BFS President & CEO Denis Donnelly added, "Both of our companies are enthusiastic about the prospects of unifying our resources and developing new opportunities in international broadcast sales."

This announcement comes in the wake of Clare Alter's recent appointment to represent BFS broadcast sales in North America. Clare has a long history in broadcast sales, having served as Vice President, U.S. Sales for Carlton International Media Limited and more recently, Outright Distribution.

BFS Entertainment & Multimedia Limited is a recognised independent North American entertainment company focusing on the acquisition, distribution and production of film and television media with head office in Toronto, Ontario.

Programming includes classic dramas, mystery, comedy, sports, documentaries and health and wellness and is sold under the BFS, American Home Treasures and Bodhi Lifestyle™ brands. North American retail distribution is through national retailers, distributors, mail order companies and BFS' direct to consumer division and e-commerce websites.

BFS' strategy is to continue to acquire new programming and to expand its proprietary programme development, international distribution and direct to consumer delivery.

High Point Media Group with headquarters in London, England, specialises in the sales, financing, packaging, marketing and production of feature films, television dramas, movies and documentaries. With representative offices in Dublin and Sydney, High Point operates in four main divisions: High Point Films, High Point Television, High Point Productions and High Point Home Entertainment.

(SEC Rule 12g exemption #82-4245)

Contact Information:

BFS Entertainment & Multimedia Limited
Denis Donnelly
President & CEO
(905) 884-2323

High Point Media Group
Carey Fitzgerald
Managing Director
+44 (0)20 7424 6870