CHINO, CA--(Marketwire - Jan 25, 2012) - Alorica (www.alorica.com) announced today they have a new brand strategy and refreshed logo representing the company. The rebranding will provide a revitalized identity with a renewed sense of energy and excitement to continue its success and firmly entrench the company's leadership position.

"Alorica is approaching the future with a new, exciting strategy and identity," says Andy Lee, Chairman and CEO of Alorica. "We have been the best kept secret in the outsourcing industry, a silent player with a powerful force. This new brand symbolizes our perseverance over the last decade to become a leader in the industry today."

With the power of its global team of nearly 20,000 employees in 40 global locations serving reputable clients, Alorica is ready to stand strong and reach new heights. Alorica has been recognized by industry analysts, media and its clients as a leading provider of customer management solutions.

"In designing this new identity, we were mindful of the history, success, and heritage of all the companies that have come together to form today's Alorica," says Alorica's Chief Marketing Officer Amit Shankardass. "While we honorably retire those companies' identities, we build upon their legacy and move forward as one company, as the new Alorica."

"The logo represents stability, energy and reliability. It spearheads our core foundation around the belief of creating opportunities, trust and results. These words represent the common thread throughout our history that have enabled us to become a true partner with the clients and employees we serve," added Shankardass.

"The new brand strategy marks the start of a new era for the company," added Lee. "We're enthused to prove Alorica's continued commitment to build lasting relationships with leading clients. This new identity reaffirms our commitment to providing unprecedented support to our clients while offering expanded opportunities for our employees to thrive."

About Alorica
Alorica is a leading provider of customer management outsourcing solutions spanning the entire customer lifecycle. From customer acquisition and sales, customer care and support, to logistics and fulfillment, Alorica offers a seamless customer experience across all service channels. Alorica's award-winning Business Process Outsourcing services span both the Business-to-Consumer (B2C) and Business-to-Business (B2B) sectors across all industries for Fortune 1000 companies. Headquartered in Chino, California with over 20,000 employees in 40 domestic, nearshore, and offshore customer management centers, Alorica offers the proven industry experience and know-how to provide a total customer management solution. For more information, please visit www.alorica.com.