NEW YORK, Feb. 2, 2012 (GLOBE NEWSWIRE) -- Reputation Changer, a leader in the reputation management industry, has pronounced its intention to provide targeted services to candidates running in a variety of 2012 political races. This tailored service will change the tactics employed by campaign managers, providing campaign leaders with a 24/7 media watchdog and an influx of online assets focused on campaign objectives.
As the Republican race for the presidential nomination has already proven, political campaigns are as much about politics as they are about who employs the best brand management strategies. The effects of negative publicity can be long-lasting, as they have the power to sway votes and, ultimately, cost an individual a public office. For this reason, campaign leaders are grasping for brand management strategies that downplay negative media while boosting the visibility of positive news. Reputation Changer, the leader in online reputation management, has announced that it will be taking on politicians as clients as they gear up for the 2012 election season.
In today's world, preparing for an election is equal parts in-person communication and online reputation management. With the majority of voters researching candidates on the Internet, maintaining a positive online image is a crucial aspect of designing a winning campaign strategy. Doing so presents many challenges. First and foremost, politicians need to be able to control their own media, meaning that they must release positive online assets that will resonate with voters. ReputationChanger.com specializes in this facet of online brand management. Through news wires, internal media contacts, blog networks, and social media marketing, the industry experts at Reputation Changer are able to release positive media for these campaigns.
Taking on the responsibility of a politician's reputation management campaign is no small feat, and ReputationChanger.com has created a customized approach to the task that will allow its efforts to remain targeted on the campaign's objectives. First, Reputation Changer's engineers will conduct an analysis of current Internet media for potential clients. This analysis will focus on the first three pages of search results associated with predetermined keywords. Anticipated publicity will then be taken into consideration, as the scope of the campaign will be determined by its expected media attention. With this information, Reputation Changer will develop a customized strategy for each campaign.
These strategies will be much more aggressive in their approach than typical brand management initiatives. While average clients are looking to suppress one or two negative search result listings, which is achieved by the simple introduction of positive content, political candidates will need an advanced, consistent campaign of daily, positive publicity. Candidates working with ReputationChanger.com will benefit from 24/7 media monitoring, constant campaign evaluation, and an influx of positive online assets.
The benefits of a properly developed and executed brand management campaign are invaluable to political candidates. First and foremost, a targeted campaign will present positive information to online researchers. As ReputationChanger.com releases content on a daily basis, a tidal wave of positive material will flood search results, suppressing older and more negative listings. While media outlets struggle with the legal red tape involved in publishing negative content, Reputation Changer will release a continual flow of positive media.
As the 2012 campaign season advances, candidates will be looking to Reputation Changer to manage their online reputations. Reputation Changer is actively working with politicians, professional athletes, celebrities, and other high-profile clients to execute strategically developed brand management campaigns.
For more information about ReputationChanger.com, or to request a free quote, visit www.ReputationChanger.com.
ABOUT:
Reputation Changer is an online reputation management company. Founded in 2009 by reputation management professionals, Reputation Changer has assisted politicians, professional athletes and high profile public personalities, as well as Fortune 500 companies and other organizations, interested in protecting their brand and promoting their image. The company is the owner of several major media outlets and has proprietary backend technology that allows for 24/7 online reputation monitoring and defense; serving the interests and the needs of its diverse and high profile client base.
Reputation Changer has acquired market share belonging to competitor Reputation.com, formerly known as ReputationDefender.com, based on best-in-class product offering and technology platform, excellent customer service and the world class team that includes some of the premier SEO and design experts in the reputation management space.
For more information about Reputation Changer, its services and how it can assist in reputation management and promotional campaigns, visit www.ReputationChanger.com.