Vitrue's Proprietary Technology Combined With Facebook Metrics & Web Analytics Integrations Provides Marketers With the Most Robust & Innovative Analytics Suite Available
ATLANTA,GA--(Marketwire - Feb 9, 2012) - Vitrue (www.vitrue.com), the leading social marketing platform, today announced the release of major analytics enhancements to its Social Relationship Management (SRM) platform bringing brands deeper, real-time and more comprehensive engagement metrics by combining Vitrue's propriety technology with Facebook's complete measurement suite and web analytics integrations via Adobe Omniture, Webtrends, Google Analytics and Coremetrics. The resulting product now gives marketers the most robust and innovative analytics suite available within a full-service SMMS.
Vitrue now offers an analytics product that delivers more than 120 different metric types. With insights on engagement, global perspectives of fan demographics and metrics, time navigation abilities and visibility across the web, Vitrue's latest release gives companies a complete view of all of their social activity -- within Facebook and across the web -- to help drive better customer loyalty through direct, relevant and targeted content.
"Providing our clients with the most superior social marketing platform is always our No. 1 priority, and this latest version of our analytics product delivers the most comprehensive and meaningful metrics suite available within a full-service social platform," said Reggie Bradford, CEO and founder of Vitrue. "With the continued importance placed on social, brands need powerful, real-time metrics to measure their social efforts and understand how it impacts their entire digital footprint. We look forward to continuing to enhance and upgrade our analytics suite to meet and exceed our partners' social needs."
Visibility Across the Web
New Engagement Metrics
Global Perspective of Fan Demographics and Metrics
With a global dashboard that maps country and city distribution, brands can now get a worldwide and real-time perspective on where a company's fanbase is coming from. Vitrue demographics and metrics analytics include:
About Vitrue
Vitrue (www.vitrue.com) is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social and manage their expanding and sophisticated social communities on Facebook, Twitter, Google+, YouTube and emerging platforms. The industry-leading Vitrue Social Relationship Management (SRM) platform is collectively managing its clients' more than one billion social relationships in more than 100 countries across more than 4,500 Facebook, Twitter and Google+ accounts.
Contact Information:
Contact
Marissa Arnold
LaunchSquad
vitrue@launchsquad.com
212.564.3665