NEW YORK, NY--(Marketwire - Feb 10, 2012) - Big Fuel, the leading social media agency, has been appointed official content hub for Social Media Week NYC 2012. Designated "Global Society Hub," the agency will serve as the central headquarters for official SMW programming throughout the week of February 13-17.

"We are tremendously excited to host the Global Hub for Social Media Week New York in February 2012," said Big Fuel CEO, Jon Bond. "The dialogues about social media that will take place at this conference and across the world really excite us. We look forward to facilitating those conversations, across all the partner cities, and showcasing social media's global impact."

Centered on the Global Theme, Empowering Change through Collaboration, several iconic institutions across the city were chosen to lead content and conversation around seven key topics throughout the week including Advertising & Marketing; Social & Environmental Change; Health & Wellness; Art & Culture; Music, Media & Entertainment; Business Innovation; and Global Society.

As the newest addition to SMW's programming this year, the "Global Society Hub" will provide attendees the opportunity to watch live-streaming events from the other 11 cities involved and will function as a place to experience a wide range of programming, including panels with Crimson Hexagon, Klout, Mediapost's Social Media Insider Cathy Taylor and Hot97's DJ Funk Master Flex.

Attendees will also get a chance to experience interactive installations like Nokia's Agora, a social visualization system that will showcase real-time social chatter and user-generated content around SMW, co-create with other participants and partake in fireside chats hosted by Big Fuel CEO Jon Bond with guests including Jon Winsor of Victors & Spoils, David Hirsch of Metamorphic Ventures LLC, and Joseph Jaffe of crayon.

"We are thrilled that Big Fuel will be hosting us at their incredible space in Manhattan," said Toby Daniels, founder and executive director of Social Media Week. "The Global Hub will serve as a nexus point for everything global and local and will provide SMW attendees with opportunities to connect to each other and attend events, interviews, panels, talks and product demonstrations."

Additional institutions involved include JWT, Hearst Corporation, Saatchi & Saatchi Wellness, Thomson Reuters.

About Big Fuel
Big Fuel is a pure-play social media agency based in New York. It takes brands from Content to Commerce: a unique approach that bridges "people stories" to "product stories" through social media and branded content. Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. The company works with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement. Visit Big Fuel at

About Publicis Groupe:
Publicis Groupe [listed on the Euronext Paris Exchange -- FR0000130577 -- and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries, Publicis Groupe employs approximately 50,000 professionals and offers local and international clients a complete range of advertising services through three global networks: Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing clients to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. Rosetta is an autonomous consulting and digital marketing agency. Publicis Groupe offers healthcare communications with Publicis Healthcare Communications Group (PHCG, the first global network in healthcare communications). And with MSLGROUP, one of the world's top five PR and Events networks, also provides expertise in corporate and financial communications, public affairs, branding, and social media marketing. Website: | Twitter: @PublicisGroupe | Facebook:

Contact Information:

Media Contact:
Kathleen Ruane
DiGennaro Communications
646 329-4760