OTTAWA, ONTARIO--(Marketwire - Feb. 13, 2012) - CAA North & East Ontario (CAANEO) is pleased to announce the launch of its new and enhanced website, featuring improved services and a greater availability of resources.

The new website (caaneo.ca) was redesigned after taking into account in-depth analysis on how to best meet and exceed the expectations of CAANEO Members and the general public. This redesigned site features a look that is fresh, interactive, aesthetically pleasing and simple to navigate, providing easier access to the information visitors want - when, where and how they want it.

In an effort to meet the changing needs of its Members, CAANEO's new site features enhanced services and provides visitors with access to a wealth of resources, including automotive tips, insurance information, travel advice and updates on the Club's advocacy initiatives.

"Our new website is an example of how at CAA North & East Ontario we are committed to enhancing our communications capabilities and our level of engagement with our Members," said Ken Dumont, Vice President of Marketing for CAANEO. "We are all extremely proud of the work that has gone into revamping our website and we're sure these changes will help solidify CAA North & East Ontario's reputation as an integral part of Canada's foremost membership organization."

As part of the effort to augment engagement with Members, CAA North & East Ontario has begun to proactively use social networking channels as vehicles to reach out to its membership and the general public, as well as receive feedback and inquiries. With the click of a button on CAA North & East Ontario's new website, visitors now have access to additional information from CAANEO by being able to easily browse through the Club's Twitter, Facebook and YouTube content.

Explore the many new online services available with CAA North & East Ontario by visiting caaneo.ca.

For more than 100 years, the Canadian Automobile Association has provided travel, emergency road services, insurance and advocacy for its Members.