CALGARY, ALBERTA --(Marketwire - February 13, 2012) - The search for missing children is heating up, thanks to Calgary Flames alumni Craig Conroy throwing his support behind the Missing Children Society of Canada (MCSC). The Flames' Special Assistant to the General Manager has signed on as a board member of the locally-based organization, and he has already scored some big points.

"We are excited to have Craig on our team," said Amanda Pick, Executive Director of MCSC. "As a dedicated family man, and someone who knows the value of a strong team, Craig brings so much passion to our board, our organization and our search for missing children."

Joining the MCSC board in summer 2011, Craig kicked off his support by headlining the inaugural Street Hockey Home Game, a private street hockey event which was held on July 9^th. Craig spent an afternoon playing street hockey in Calgary with a great crowd of kids and neighbourhood friends. The game had been offered as a silent auction item at last year's MCSC annual Candlelight Gala, and the opportunity will be offered again at this year's gala event on March 27^th.

Thanks to the generous support of the creative minds at Joe Media, the Street Hockey Home Game event was also an opportunity to film a series of PSAs with Craig. The PSAs feature MCSC's I STOP movement which aims to engage Canadians in taking a personal action to end child abduction. Craig's I STOP video, which also showcases the fun Street Hockey Home Game event, can be viewed at: http://www.mcsc.ca/join-our-istop-movement

Craig's support really heats up next month, with two different Conroy-focused events supporting MCSC. The first event is the Craig Conroy Roast on March 7th organized by the Calgary Flames' Foundation for Life. Proceeds of that event will support the Flames Foundation and MCSC. Then later that month, Craig and his family will host MCSC's Candlelight Gala on March 27^th at Flames Central, with SportsNet's Rob Kerr as emcee. Details on MCSC's gala are available at: http://www.mcsc.ca/candlelight-gala

Since 1986, MCSC has been reuniting missing children with their searching families through professional investigations, public awareness and family support programs. MCSC is the only non-profit organization in North America that employs an in-house team of former police detectives to work closely with law enforcement while conducting frontline, hands-on investigative and search activities.

Since 1986, the Missing Children Society of Canada has been reuniting missing children with their searching families through professional investigations, public awareness and family support programs. MCSC's team of former police detectives and trained investigators work closely with law enforcement while conducting frontline, hands-on investigative and search activities.