WATERTOWN, CT--(Marketwire - Feb 14, 2012) - Crystal Rock Holdings, Inc. (NYSE Amex: CRVP) announced that it has appointed Lori J. Schafer as a director of the Company, effective February 15, 2012. Ms. Schafer will also join the Audit Committee and the Compensation Committee of the Board and will serve as an independent director.

Ms. Schafer has served since September 2007 as Executive Advisor of the Global Retail Practice of SAS Institute, Inc., a provider of business intelligence software and analytics. From October 2003 to September 2007, she was Vice President, Global Retail Practice for SAS. Ms. Schafer had served as Chairman, President and Chief Executive Officer of Marketmax, Inc., a merchandise intelligence software company, from October 1996 to October 2003, when Marketmax was acquired by SAS. Prior to October 1996, Ms. Schafer held various positions at The Procter & Gamble Company, the well-known provider of consumer products.

Ms. Schafer is currently a director of Tradestone Software, Inc., a private retail software provider. From 2009 to 2011, she was a director of National Retail Federation, the largest retail trade association. From 2005 through 2011, she served as a director of A.C. Moore Arts and Crafts, Inc., a retail company formerly listed on NASDAQ. From 2005 through 2008, she was a director of Trans World Entertainment Corporation, a NASDAQ traded retail company, and eFashions LLC, an Internet apparel retailer.

"We conducted an extensive search for a new director and were extremely impressed with Lori's qualifications," said Ross Rapaport, the chair of the Crystal Rock Holdings, Inc. Board of Directors. "The skill set that she brings to our Board is complementary to our continuing plan to invest in information technology infrastructure to support our broad range of products and to deliver a premiere customer experience," he concluded.

Crystal Rock Holdings, Inc. (NYSE Amex: CRVP), operating through its subsidiary Crystal Rock LLC, markets and distributes water, coffee, office supplies and other home and office refreshment products throughout the Northeast. The company is the largest independent home and office distributor of its kind in the United States. It bottles and distributes natural spring water under the Vermont Pure^® brand, purified water with minerals added under the Crystal Rock^® Waters label and roasts and packages coffee under its Cool Beans^® brand. The majority of its sales are derived from a route distribution system that delivers water in 3- to 5-gallon reusable, recyclable bottles, and coffee in fractional packs or pods. With a new identity and the tagline, "Little Things Matter(SM)", Crystal Rock continues to set high standards in the home and office refreshment industry through technical innovation, a commitment to the environment, and the integration of its family roots into relationships with employees and customers. More information is available at crystalrock.com.