Mobile Cloud Traffic to Account for 71 Percent, or 7.6 Exabytes per Month, of Total Mobile Data Traffic by 2016, Compared to 45 Percent, or 269 Petabytes per Month, in 2011
SAN JOSE, CA and LONDON--(Marketwire - Feb 14, 2012) - (
The expected sharp increase in mobile traffic is due, in part, to a projected surge in the number of mobile Internet-connected devices, which will exceed the number of people on earth (2016 world population estimate of 7.3 billion; source: United Nations). During 2011-2016 Cisco anticipates that global mobile data traffic will outgrow global fixed data traffic by three times.
The forecast predicts an annual run rate of 130 exabytes of mobile data traffic, equivalent to:
An exabyte is a unit of information or computer storage equal to 1 quintillion bytes.
This mobile data traffic increase represents a compound annual growth rate (CAGR) of 78 percent spanning the forecast period. The incremental amount of traffic being added to the mobile Internet between 2015 and 2016 alone is approximately three times the estimated size of the entire mobile Internet in 2012. The following trends are driving these significant increases:
1. More Streamed Content: With the consumer expectations increasingly requiring on-demand or streamed content versus simply downloaded content, mobile cloud traffic will increase, growing 28-fold from 2011 to 2016, a CAGR of 95 percent.
2. More Mobile Connections: There will be more than 10 billion mobile Internet-connected devices in 2016, including machine-to-machine (M2M) modules -- exceeding the world's projected population at that time of 7.3 billion. (One M2M application is the use of wireless networks to update digital billboards. This allows advertisers to display different messages based on time of day or day-of-week and allows quick global changes for messages, such as pricing changes for gasoline).
3. Enhanced Computing of Devices: Mobile devices are becoming more powerful and thus able to consume and generate more data traffic. Tablets are a prime example of this trend generating traffic levels that will grow 62-fold from 2011 to 2016 -- the highest growth rate of any device category tracked in the forecast. The amount of mobile data traffic generated by tablets in 2016 (1 exabyte per month) will be four times the total amount of monthly global mobile data traffic in 2010 (237 petabytes per month).
4. Faster Mobile Speeds: Mobile network connection speed is a key enabler for mobile data traffic growth. More speed means more consumption, and Cisco projects mobile speeds (including 2G, 3G and 4G networks) to increase nine-fold from 2011 to 2016.
5. More Mobile Video: Mobile users want the best experiences they can have and that generally means mobile video, which will comprise 71 percent of all mobile data traffic by 2016.
The Cisco study also projects that 71 percent of all smartphones and tablets (1.6 billion) could be capable of connecting to an Internet Protocol version 6 (IPv6) mobile network by 2016. From a broader perspective, 39 percent of all global mobile devices (more than 4 billion), could be IPv6-capable by 2016.
Impact of Mobile Devices/Connections
Impact of Traffic Offload from Mobile Networks to Fixed Networks
Key Regional Growth Projections
According to the updated forecast by Cisco, the following regions are experiencing the greatest growth.
Impact of Faster Global Mobile Network Connection Speeds
The average mobile connection speed doubled last year and is expected to increase nine-fold by 2016. Mobile connection speeds are a key factor in supporting and accommodating mobile data traffic growth.
|Average Mobile Connection Speed||315||504||792||1,236||1,908||2,873||56
|Average Smartphone Connection Speed||1,344||1,829||2,425||3,166||4,102||5,244||31
Source: Results from Cisco Global Internet Speed Test (GIST), part of the Cisco VNI program, and other independent speed test findings. The Cisco GIST application has more than 900,000 global users. These projections include cellular connection speeds only and are based on extrapolations from historical mobile network connection speed data.
Cisco Mobile VNI Forecast Methodology
The Cisco mobile VNI study relies upon independent analyst forecasts and real-world mobile data usage studies. Upon this foundation are layered Cisco's own estimates for mobile application adoption, minutes of use and transmission speeds. Key enablers such as mobile broadband speed and device computing power are also factored into Cisco VNI projections and findings. A detailed methodology description is included in the complete report (see link below).
The results of the current forecast represent increased amounts of traffic for the years 2011 to 2015, reflecting faster-than-expected growth from the previous Cisco VNI mobile forecast released in February 2011. In last year's study, 2011 mobile Internet traffic was forecast to grow at 131 percent. This year, actual mobile Internet growth 2011 was estimated to be 133 percent.
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Cisco welcomes press, analysts, bloggers, service providers, regulators and other interested parties to use and reference our research with proper attribution, such as "Source: Cisco Visual Networking Index Global Mobile Data Traffic Forecast Update, 2011-2016."
Cisco, Service Providers, Visual Networking Index, VNI, Mobile Internet, Mobile Data, Mobile Video, Mobile VNI, Mobile Traffic, Mobility, Suraj Shetty
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