VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 14, 2012) - Bombardier, RIM-Blackberry, Lululemon, Wavefront, and Green Angel will be among the world's top innovators, business minds, designers and investors converging at Profit By Design February 24 and 25 at Vancouver's Emily Carr University of Art + Design. Organized by the Association of Canadian Industrial Designers (ACID), the conference will teach business leaders of all kinds how to drive a more innovative and lucrative enterprise.

"Creative-led innovation is today's key driver for business success," explains Chris O'Brien Wheeler, President of Unique Industrial Design Inc. and the Visionary behind Profit By Design. "By convening design and business leaders in a series of interactive workshops and stimulating presentations, this event will give businesses the strategic models, thinking and know-how they need to drive innovation in their companies."

Conference Highlights

  • Bombardier, Lululemon, and Research in Motion/Blackberry will go behind-the-scenes to reveal the secrets of their international competitiveness. Panel discussions will showcase the interplay between strategy, engineering, scientific research, investment, and market intelligence.
  • Celebrity Entrepreneur W. Brett Wilson, host of Risky Business TV and former Dragon's Den Panelist will keynote an engaging networking lunch, providing an inspiring discourse on his diverse and well-documented experiences in the fields of innovation, business, entertainment & philanthropy.
  • Industry Canada and the Institute for Product Development will unveil a report, entitled Product Design, Research and Development: A Canadian Manufacturing Perspective. Discover the metrics of design valuation (ROI), learn creative methods and process, and take home the full impact of integrated creative approaches on the market place today.
  • Full conference details at:

Who Should Attend

Principals, CEO's, Product Managers, Marketers, VCs, Angels, Professionals, Educators- any person or team that is involved in Product Development, Product Management, Research and Development, Dynamic and Digital Communications, Interaction Design, Experience Design, Service or Product Design, or Financing Risk. If you are in the creation or commercialization of new products and services this event is the most potent concentration of innovation talent you will find this year.

Profit By Design is co-produced by the Association of Canadian industrial Designers [ACID] and the Emily Carr University of Art + Design.

Contact Information:

Monica Krake
Communications Director, The Social Agency
@Profitbydesign_ #profitbydesign