CHICAGO, IL--(Marketwire - Feb 14, 2012) - The Jellyvision Lab today announced new enhancements to its virtual employee benefits counselor -- ALEX™. ALEX is a cloud-based human resources personality that effectively eliminates mundane, and often confusing, benefit communications, helping employees determining their best-fit benefit packages. For this year's enrollment season, the digital counselor will soon achieve advanced degrees in mobile applications, health fund and incentive education, and new plan design mastery, as well as Spanish language, to better assist employers as they explain insurance benefits.

The American Medical Association estimates that every year, $73 Billion is lost in unnecessary health care expenditures due to poor "health literacy," the inability of consumers and employees to obtain and understand health care education. ALEX helps address this relationship disaster by enabling employees to find the right benefits match via a web-based conversation that discusses medical, dental, tax savings, life insurance, disability, vision, 401(k), critical illness and accident insurance, as well as other benefit offerings. Using a blend of humor, intelligence and an in-depth understanding of the employer's healthcare options, ALEX offers a dynamic and highly-personalized experience. After counseling, ALEX will offer each employee access to a secure and personalized webpage with details about their options. Employees can even rate ALEX's performance so employers have immediate feedback on the entire process.

"ALEX was forged in IT, trained in benefits and schooled in etiquette to enable employers to change the often monotonous benefits package review session into a fun, interactive and most important, best-fit lifestyle analysis," says Amanda Lannert, Jellyvision's CEO. "The new enhancements to ALEX will enable employers to strike a deeper and more engaging employee relationship."

Value-adds for employers include: consistent benefit explanations, reduced HR communication costs, a cloud-based solution (no additional hardware or software costs required) and increased employee participation in voluntary programs. New enhancements to ALEX will encompass:

  • Greater flexibility to handle the latest plan designs
  • Support for Spanish-speaking employees
  • New educational moments for explaining employee incentives, health fund offerings and prescription benefits
  • Enhanced mobile device support

ALEX's new enhancements will be available by Q2 of this year. To test your love match with ALEX, schedule a live demo by calling 312-340-6405 or via email at For employee benefits industry insight, follow ALEX on Twitter, YouTube, Google+, or join the LinkedIn Group.

About ALEX, The Jellyvision Benefits Counselor
ALEX was developed by The Jellyvision Lab, a company perhaps best known for developing computer games like YOU DON'T KNOW JACK. Using their proprietary interactive communication platform, Jellyvision offers enterprises a cloud-based, virtual benefits counselor that is accessible to employees anytime, anywhere. To learn more about ALEX, please visit

About The Jellyvision Lab
If your company website has a lot to say and is currently doing it in a way that's too technical or filled with corporate jargon, marketing speak, impersonalized FAQs, and outsourced sales reps referring to massive binders of robotic text, then you should seriously consider calling The Jellyvision Lab today. For more information and sample work, visit

Contact Information:

For Media Contact:
Jackie Abramian
BridgeView Marketing (for Jellyvision ALEX)
Twitter: @jellyvisionalex