FRAMINGHAM, MA--(Marketwire - Feb 15, 2012) - IDG Enterprise's Consumerization of IT in the Enterprise (CITE) Conference & Expo -- the first enterprise conference devoted exclusively to the consumerization of IT in the enterprise -- announces keynote speaker, Mark Templeton, president and CEO of Citrix, on the CITE Conference & Expo agenda. As an advocate for enabling IT organizations to say "yes" to people who want to use their personal devices, data and apps in the enterprise, Templeton will share his insights and experience on what's next in building a business environment that embraces personal technology and mobile workstyles.

The CITE Conference & Expo, taking place March 4-6, 2012 in San Francisco, will bring IT and business decision-makers together to discuss how personal technology -- including tablets, smartphones, 4G, social media, cloud, virtualization -- is changing the workplace. During the conference, attendees will be able to participate in hands-on workshops, general sessions, a special screening of "Connected: An Autoblogography about Love, Death & Technology" and engage in a dialogue with peers as well as technology providers on how to embrace this ubiquitous force with the right level of corporate security and controls.

"The adoption of consumerization of IT is at a fever pitch. IDG Enterprise's latest Consumerization of IT study shows that three-quarters of organizations have embraced the use of consumerization of IT at their organization, however with adoption many are concerned about enterprise security," said Bob Melk, SVP, group publisher & CMO, IDG Enterprise. "It is time for an open dialogue about this rapidly advancing trend and the CITE Conference & Expo will provide a platform on how to best prepare for this business evolution by bringing leaders, evangelists and practitioners together from across the market place. We are especially excited to have Mark Templeton join the conversation and share his vision for how 'bring your own technology' solutions and new approaches to the mobile workstyle can enable business innovation and provide flexibility to both IT and users."

The keynote will highlight the Citrix approach to help organizations build a strategy that lets IT organizations embrace consumer technology and focus their efforts on what matters most -- secure delivery of desktops, apps and data that support business, while providing freedom and flexibility for users. In addition to the keynote, Citrix is a Game Changer sponsor of the conference.

"The exceptions of the PC era -- mobile users, personal devices, and wireless access -- are rapidly becoming the assumptions of the Cloud Era," said Mark Templeton, president and CEO of Citrix. "The most successful organizations will optimize for mobile workstyles as the new standard, saying 'yes' to the forces of consumerization, while dramatically improving business productivity, agility, and security."

For more information about the CITE Conference & Expo:

CITE Conference and Expo sponsors include Cisco, Citrix Systems, Juniper Networks, and Microsoft as Game Changer sponsors; Box as an Innovator sponsor; and Aerohive Networks, AirWatch, AppCentral, Bunchball, Good Technology, Krux, LongJump, MobileIron, Motorola Mobility, Nukona, Symplified and YouSendIt as Next Gen sponsors. For more information regarding sponsorship opportunities, please contact Adam Dennison, vice president/publisher, CIO at

For more information about Citrix:

  • Follow Citrix on Twitter via @citrix
  • Like Citrix on Facebook

About CITE Conference & Expo
CITE: The Consumerization of IT in the Enterprise Conference & Expo brings together the buyers and sellers of consumerized IT solutions to drive adoption and deployment in the enterprise. This new, national conference and expo gives IT and business executives, venture capitalists, and a wide array of business technology decision-makers, a holistic view of how personal technology is changing and infusing the workplace -- with the ability to drive innovation and productivity to new heights. Embracing this trend is critical not only for attracting and empowering the next generation workforce but for retaining customers and creating business advantage.

About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (CFOwold, CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World) to serve the information needs of our technology and security-focused audiences. As the premier hi-tech B2B media company, we serve our reader and advertiser audiences by delivering award-winning content, community, conversation, and conversion solutions across our entire portfolio of award-winning websites, events, magazines, products and services. In addition, the CIO Executive Council is a peer advisory service that delivers on the business, technology, and leadership needs for the world's elite CIOs and their respective staffs.

Company information is available at

Contact Information:

Lynn Holmlund
Marketing & PR Manager
IDG Enterprise

Office: 508.935.4526
Mobile: 508.254.8336