Signpost and NimbleCommerce Partner to Bring Hyper Local Deal Content to Leading Online Publishers

Partnership Provides Publishers Access to Local Ad Content; Provides Local Merchants With Exposure to New Customers

NEW YORK, NY--(Marketwire - Mar 2, 2012) - Signpost, the leading alternative to local advertising for small businesses, today announced that it has partnered with NimbleCommerce, a leading local marketing and commerce platform. The partnership brings Signpost's white label hyper local ad content to NimbleCommerce's network of more than 100 local and national online publishers, helping both merchants and publishers capitalize on the rapidly growing local commerce market.

Through this partnership, merchants using the Signpost's platform will benefit from expanded exposure to local customers by having their deals syndicated across the NimbleCommerce network. In turn, these publishers will have access to high-quality deals to monetize their local content without having to employ a sales team to source ads.

"Our customers are looking to capitalize on the daily deals and group-buying trend, and they turn to us to help them quickly and efficiently scale those efforts," said Kevin Wray, SVP of Global Sales at NimbleCommerce. "With this partnership we're able to expand their access to valuable deal content from Signpost's expansive base of high-quality local businesses."

"Our number one goal is to help the merchants we work with get new business in the door, and through this partnership, we're able to open up new avenues of customer acquisition for our merchants," said Stuart Wall, Signpost founder and CEO. "NimbleCommerce's network of publishers provides the targeted exposure our small business customers need, and in turn, we're allowing them to drive revenue off of their hyper local content."

About NimbleCommerce
NimbleCommerce is the largest enterprise local commerce and marketing platform that connects media companies to local merchants and buyers. The company enables audience owners and large publishers to create new revenue streams through daily deals, vouchers and other transactional coupons. Its services include secure e-commerce platform with group buying dynamics, powerful coupon redemption system for merchants, merchandising and promotion system, syndication platform, mobile support, email campaign management, and robust analytics and reporting. To learn more, visit

About Signpost
Signpost is a new alternative form of local advertising that helps small businesses attract quality, repeat customers. For a fee of just $99/month, Signpost partners with local businesses, analyzing their needs and developing a customized marketing campaign that provides instant access to millions of customers on over 1,200 publishers. Signpost enables publishers to monetize their hyper local content through high-quality deals from local merchants. The company is headquartered in New York and is backed by Google Ventures, Spark Capital and a rockstar group of angel investors including Jason Calacanis, Jack Herrick and Thomas Lehrman.

Contact Information:

Media Contact:
Mike Farber or Lindsey Scott
Signpost (at) launchsquad (dot) com