Twitter's Director of Corporate Development, Mike Brown, Discussed How to Enhance Business by Innovating With Consumer Social Tools
SAN FRANCISCO, CA--(Marketwire - Mar 6, 2012) - IDG Enterprise's inaugural Consumerization of IT in the Enterprise (CITE) Conference & Expo today wrapped up with forward-looking insight on consumer technology's place within the enterprise. During the course of CITE Conference & Expo, attendees heard from top IT executives, technology providers and venture capitalists who have been on the forefront of integrating consumer technologies into the enterprise.
Scott Kirsner, writer of the Innovation Economy column at The Boston Globe, delivered opening remarks, followed by a roundtable on "Innovating with Consumer Social Tools: New Techniques and Best Practices" with Mike Brown, Director of Corporate Development, Twitter and John Gallant, SVP and Chief Content Officer, IDG Enterprise. Diving further into how organizations are adapting to these new technologies, Mark Templeton, President and CEO of Citrix Systems, Inc., presented the day's keynote on "Resistance is Futile: Embrace the Forces of Consumerization."
"From the C-suite down, nearly every employee is impacted by the influx of consumer technologies into their business," said Michael Friedenberg, president & CEO, IDG Enterprise. "The inaugural CITE Conference & Expo agenda was packed with insights from across the industry, and provided attendees with the ideas, tools and tips needed to more fully embrace the integration of consumer technologies into the enterprise."
CITE Conference & Expo attendees also listened to a fireside chat on the possible pitfalls of integrating consumer technologies into the organization with Kevin Jones, Consulting Social & Organizational Strategist, NASA; Don Pontefract, Senior Director, Learning and Collaboration, Telus; and Kirsner.
Maryfran Johnson, Editor in Chief, CIO magazine, John Murray, CIO, Genworth Financial Wealth Management, and Myra Rothfeld, CMO, Genworth Financial Wealth Management discussed the CIO and CMO's roles in the consumerization of IT. Next, a panel including Noah Broadwater, CTO, Sesame Workshop; Bernard C. Soriano, Ph.D., CIO, California Department of Motor Vehicles; Brad Wright, Vice President, IT Integrated Customer Services, Jacobs; and Gallant focused on how organizations use social channels such as Twitter and Facebook to achieve business goals and to deliver on their corporate mission.
Additionally, attendees received tips on preparing the enterprise for consumer IT during a presentation and town hall chat with Kirsner; Julia King, Executive Editor, Events and National Correspondent, Computerworld; Rick Bauer, Director, Product Management, CompTIA; Zev Levon, Director, Enterprise Solution Architecture, CareFirst BCBS; David Nix, Infrastructure Manager, Yum Brands; and Jim Spicer, CIO Corporate Technology and Data, Wells Fargo.
Rounding out the day was a panel entitled "Next Generation on the Horizon: A Venture Capital View into the Next Generation of Business." The panel featured Alex Rosen, Managing Director, IDG Ventures; Rob Coneybeer, Managing Director, Shasta Ventures; Sameer Gandhi, Partner, Accel Partners; and George Zachary, Partner, Charles River Ventures. Panelists examined what technologies are in the pipeline for consumer IT and what they mean for enterprise IT strategy.
Final day conference tracks included:
Other featured discussions were:
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CITE Conference & Expo Game Changer Sponsors: Cisco, Citrix Systems, Juniper Networks, and Microsoft.
CITE Conference & Expo Innovator Sponsors: Box, Meru Networks, Motorola Mobility, Inc., Parallels, and Yammer
CITE Conference & Expo Next Gen Plus Sponsors: Code42 Software, MaaS360 by Fiberlink, OutSystems, Rackspace Hosting, SAP and YouSendIt.
CITE Conference & Expo Next Gen Sponsors: Aerohive Networks, AirWatch, Appcelerator, AppCentral, Aruba Networks, BitzerMobile, Bunchball, Good Technology, Keynote DeviceAnywhere, Krux, LongJump, MobileIron, Nukona, Smartling, SoftwareFX, Symplified and Taptera.
About CITE Conference & Expo
CITE: The Consumerization of IT in the Enterprise Conference & Expo brings together the buyers and sellers of consumerized IT solutions to drive adoption and deployment in the enterprise. This new, national conference and expo gives IT and business executives, venture capitalists, and a wide array of business technology decision-makers, a holistic view of how personal technology is changing and infusing the workplace -- with the ability to drive innovation and productivity to new heights. Embracing this trend is critical not only for attracting and empowering the next generation workforce but for retaining customers and creating business advantage.
About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company brings together the leading editorial brands (CFOworld, CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World) to serve the information needs of our technology, security and financial-focused audiences. As the premier hi-tech B2B media company, we serve our reader and advertiser audiences by delivering award-winning content, community, conversation and conversion solutions across our entire portfolio of websites, events, magazines, products and services. In addition, the CIO Executive Council is a peer advisory service that delivers on the business, technology, and leadership needs for the world's elite CIOs and their respective staffs. For more information, visit www.idgenterprise.com.
Aaron De Lucia
Porter Novelli for CITE Conference & Expo