CHICAGO, IL--(Marketwire - Mar 20, 2012) - The Jellyvision Lab, creators of the virtual employee benefits counselor, ALEX™, today announced their participation in a complimentary webinar titled "Healthy Iowa Webinar: 10 Ways to Make Your Benefits Communication More Engaging." Sponsored by the Wellness Council of Iowa, the online event will be held on Thursday, March 29, 3-4 pm (CT). Attendees will gain unique insight for improving employer health plan communications while eliminating employee enrollment bewilderment and confusion.

It's no secret that many employees are in the dark about their benefits. In fact, according to the 2011 Aflac WorkForces Report, only 8 percent of workers are fully engaged in making benefits decisions. Craig Hanken, executive director of the Wellness Council of Iowa, explains how Jellyvision founder Harry Gottlieb will address this situation, "This webinar is designed to help HR professionals improve benefits communication, leaving employees smarter about their benefits, and eliminate confusion and apathy from open enrollment."

An innovator in the area of interactive conversation, Gottlieb founded Jellyvision as a video game studio in 1989 and has since expanded into marketing and corporate communications with The Jellyvision Lab, which makes learning and decision-making delightful for scores of organizations. In 2009, employee benefits caught his eye and ALEX, Jellyvision's Virtual Benefits Counselor, was born. Recognizing how ALEX's blend of humor, intelligence and benefits know-how offered a dynamic and highly personalized experience, companies quickly adopted the tool. Three years later, ALEX is available to over 750,000 workers from a variety of industries including services, manufacturing, transportation, education, health care and retail. To date, 89% of surveyed employees say they better understand and appreciate their benefits thanks to ALEX.

"For most employees, reviewing health care benefits packages is as much fun as having elective root canal surgery," said Gottlieb. "It doesn't have to be that way."

Register for the webinar here -

To schedule a live demo of ALEX, The Jellyvision Benefits Counselor, call 312-340-6405 or email For employee benefits industry insight, follow ALEX on Twitter, YouTube, Google+, or join the LinkedIn Group.

About ALEX, The Jellyvision Benefits Counselor
ALEX was developed by The Jellyvision Lab, a company perhaps best known for developing computer games like YOU DON'T KNOW JACK. Using their proprietary interactive communication platform, Jellyvision offers enterprises a cloud-based, virtual benefits counselor that is accessible to employees anytime, anywhere. To learn more about ALEX, please visit

About The Jellyvision Lab
If your company website has a lot to say and is currently doing it in a way that's too technical or filled with corporate jargon, marketing speak, impersonalized FAQs, and outsourced sales reps referring to massive binders of robotic text, then you should seriously consider calling The Jellyvision Lab today. For more information and sample work, visit

Contact Information:

For Media Contact:
Jackie Abramian
BridgeView Marketing (for Jellyvision ALEX)
Twitter: @jellyvisionalex