CDON Group AB launches Nelly.com in the United Kingdom

CDON Group AB, the leading e-commerce group in the Nordic region, today
announced that they have expanded online fashion retailer Nelly.com to the
United Kingdom through the launch of Nelly.com/uk. The company thereby
strengthens its presence in Europe’s single most important e-commerce market.
Nelly.com expanded its sales to 20 new markets through the launch of the English
language version Nelly.com/eu in September 2011. The e-retailer now strengthens
its presence in the UK through the launch of a store that, in many ways, has
been customized for the British market. Some of the enhancements to the shopping
experience includes the possibility to shop in British pounds and locally
preferred delivery options. In addition to technical adaptations of the shop and
its underlying systems, the company is also allocating resources to Nelly.com/uk
for marketing and concept development.

Paul Fischbein, President and CEO of
CDON Group commented: “The UK launch is an exciting opportunity for us to
strengthen our presence in this very interesting market. The UK is Europe’s
leading e-retail economy and a market which continues to grow at a high
pace."

“Sales growth is central to CDON Group. Nelly.com was established
outside the Nordic region in 2011 and sales from the new markets are increasing
steadily. We have therefore accelerated our investments in the fashion segment
to position Nelly.com on the large and fast growing European e-commerce market.
We have made substantial investments in the beginning of this year to facilitate
the rapid development of a local version of Nelly.com for United Kingdom. This
is an investment in infrastructure that we will capitalise on in the future as
the it enables us to launch new local versions of Nelly.com on several new
markets during the year."

“Nelly.com is a world class website which offers a
unique selection of fashion, otherwise missing on the market – in addition to
Nelly’s more than 30 private label brands the site provides a mixture of
Scandinavian and international fashion. I am excited to bring our offering to
new customers on the British market through the launch of
Nelly.com/uk."

According to Interactive Media in Retail Group, IMRG and
Capgemeni the UK is, in terms of value, Europe’s leading e-retail economy.
Revenues from British e-retail sales amounted to £ 68.2 billion in 2011, with a
growth rate of 16% compared to the previous year. 37 million Britons made their
purchases online. Fashion is the principal e-commerce sector in the UK.
For further information please visit cdongroup.com or contact:
Investor and
analyst enquiries
Martin Edblad, Chief Financial Officer
Tel: +46 (0) 700 80
75 03
Email: ir@cdongroup.com               

Press enquiries
Fredrik
Bengtsson, Head of Communications  
Tel: +46 (0) 700 80 75 04
Email:
press@cdongroup.com
About CDON Group                                                  
CDON Group
is the leading e-commerce group in the Nordic region. Established in 1999, the
Group has continuously expanded its product portfolio and is now a leading e
-commerce player in the Entertainment (CDON.COM, BookPlus.fi, Lekmer.com),
Fashion (Nelly.com, Heppo.com, Members.com), Sport & Health (Gymgrossisten.com,
Bodystore.com) and Home & Garden (Tretti.com and Rum21.se) segments. The group
reported revenues of SEK 3.4 billion for the full year 2011. CDON Group is
listed on the NASDAQ OMX Stockholm Mid-cap list under short name CDON.

The
information in this announcement is that which CDON Group AB is required to
disclose under the Securities Markets Act. This information was released for
publication at 13:15 CET on 10 April 2012.